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Before I go any further, I need to define the customer and its certainly not the patient. For...Read more
The patient journey provides a framework for shifting the focus from product to patient, it is...Read more
From mid-November till now, there have been a raft of “prediction” articles, which I have been...Read more
I recently had a quick trip to the GP. Nothing serious, just a dodgy cough, but as I reflect on the...Read more