And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

16/02/17 07:30 COUCH Medcomms

Patient activation: Health behaviours and clinical outcomes


Topics: Behaviour Change

14/02/17 07:30 COUCH Medcomms

Understanding key drivers behind patient centricity


Topics: Patient Journey, Patient Centricity

09/02/17 07:30 COUCH Medcomms

Seeking health information online

  In case you hadn’t noticed, mobile internet use has increased dramatically in recent years. So much so, in ...

Topics: Customer Experience, Content Marketing

07/02/17 07:30 COUCH Medcomms

How to design digital health behaviour change initiatives

  Over the past decade or so we’ve seen an explosion of digital health care advice, providing patients with ...

Topics: Customer Experience, Patient Journey, Behaviour Change, HCP engagement

01/02/17 15:45 Dr Nicola Davies

The role of pharma in cancer survivorship

  World Cancer Day 2017 marks the second year of this three-year project. As well as building a wider ...

Topics: World Cancer Day

30/01/17 09:15 COUCH Medcomms

Why pharma content marketing campaigns should be agile

  Content. Be it a 44-page white paper on the symptoms of Meningitis or a two-minute YouTube video which ...

Topics: Content Marketing

26/01/17 07:30 COUCH Medcomms

The three steps of persona mapping

  Although persona mapping is a relatively new marketing method, at its heart is the oldest notion in the ...

Topics: Customer Experience, Multichannel Marketing, Brand Equity

24/01/17 07:30 COUCH Medcomms

Crowdsourcing innovation: Learnings from Pfizer’s Get Old campaign

  ‘Patient engagement’ is a much-used term nowadays, and we’ve spoken at some length about how the term ...

Topics: Customer Experience, Content Marketing, Patient Centricity

19/01/17 07:30 COUCH Medcomms

Where is health behaviour change heading?

  How easy would life be if everything boiled down to ‘problems and solutions’? In healthcare, this would ...

Topics: Adherence, Behaviour Change