And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

18/04/18 07:30 COUCH Medcomms

Social media for clinical research recruitment

Clinical trials constitute one of the most costly and time-consuming components of the drug development ...

Topics: Clinical Trials, Patient Value

11/04/18 07:30 COUCH Medcomms

Clinical trial retention: The need for a “personal touch”

Clinical trials are necessary for the development of new treatments, but often take years to complete. ...

Topics: Clinical Trials, Patient Value

04/04/18 07:30 COUCH Medcomms

Modernising clinical trial recruitment strategies

  Imagine your trusted doctor saying the dreaded words, “I’m sorry, but you have been diagnosed with stage ...

Topics: Clinical Trials, Health Information

28/03/18 07:30 COUCH Medcomms

What is a patient-centric agency?

  What is the role of medical communications agencies in helping deliver patient-centricity? What is a ...

Topics: Patient Centricity, Patient Value

21/03/18 07:30 COUCH Medcomms

Making sense of the patient involvement movement

  This month, we have been taking a deep dive into patient-centricity, which leads us to discuss when did the ...

Topics: Patient Value

14/03/18 07:30 COUCH Medcomms

Patient-centric communication: a collaborative approach

  In recent years, the concept of patient-centricity has worked its way into the development processes of ...

Topics: Patient Centricity

07/03/18 07:30 COUCH Medcomms

Deconstructing patient-centricity: is it more than a buzz phrase?

  ‘Patient-centricity’ is a term being bandied around the pharmaceutical and life sciences industry and yet ...

Topics: Patient Centricity, Patient Value

28/02/18 07:30 COUCH Medcomms

Health information: Reaching out to vulnerable populations

  Recently, the Connecticut Public Radio (WNPR) did an interesting piece on providing sex education to ...

Topics: Health Literacy, Health Information

21/02/18 07:30 COUCH Medcomms

Can real-world evidence enhance health information?

  Real-world evidence is primarily an extension of the clinical research setting in that it provides a ...

Topics: Health Information