And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

17/10/17 07:30 COUCH Medcomms

Health literacy for patient support materials

  Take a quick look around the waiting room in any GP surgery or pharmacy and it is clear to see that health ...

Topics: Health Literacy

12/10/17 07:30 COUCH Medcomms

Make your healthcare infographics work for you

  Infographics are powerful educators. They’re an easily digested, understood, and memorable visual ...

Topics: Content Marketing, Creativity

10/10/17 07:30 COUCH Medcomms

Health literacy: Relevance to pharma

  In the age of easily accessible data, health literacy has proven to be a valuable resource for the ...

Topics: Health Literacy

05/10/17 07:30 COUCH Medcomms

Spotlight On... Pharma Marketing

  We all know that pharma marketing is about targeting and tailoring to get the right message to the right ...

Topics: Pharma Marketing

03/10/17 07:30 COUCH Medcomms

The future of HCP behaviour change interventions

  Finding ways to build on and improve existing applications of behavioural theory in order to design more ...

Topics: Behaviour Change

28/09/17 07:30 Dr Nicola Davies

En-route to reality: Artificial intelligence in pharma

  When the human brain and technology combine, it is not surprising for remarkable things to culminate. ...

Topics: Artificial Intelligence

26/09/17 07:30 COUCH Medcomms

How to achieve successful HCP behaviour change

  Habits and familiar working practices make changing behavioural norms hard for anyone, but it can be even ...

Topics: Behaviour Change

21/09/17 07:30 COUCH Medcomms

8 tips for motivating virtual teams

  Recently we looked at how meetings are going virtual, as well as the benefits pharma and the life sciences ...

Topics: Virtual Meetings

20/09/17 07:30 COUCH Medcomms

It’s time to press play on CX innovations


Topics: Customer Experience