WE LIKE TO DELVE.

WE LIKE TO DISCOVER.

WE LIKE TO DISCUSS. 

And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

    
13/06/18 07:30 COUCH Medcomms

3 uses of psychology in health information communication

  Health literacy is vital to ensuring patients understand their health and medication, and is a major ...
 
     
30/05/18 07:30 COUCH Medcomms

3 recommendations to improve health literacy levels

  Health literacy is at the core of patient-centred care, and is vital to ensuring patients understand their ...
 
     
16/05/18 07:30 COUCH Medcomms

Health literacy education: Ensuring vulnerable populations aren't left behind

  Health literacy education can be particularly challenging with vulnerable populations, such as older ...
 
     
09/05/18 07:30 COUCH Medcomms

Health literacy and medication inserts

  While not everyone may read their medication inserts, they are a vital source of information that can help ...
 
     
02/05/18 07:30 COUCH Medcomms

Optimising health literacy: The evolving landscape

  If you have been following us closely, you will understand just how passionate we are about health ...
 
     
30/04/18 09:53 COUCH Medcomms

Survey report: Are patients receiving value in terms of health literacy?

  At COUCH Medical Communications, we believe that 'patient value' means nothing without a basis in health ...
 
     
25/04/18 07:30 COUCH Medcomms

Health literacy in clinical trials: Ensuring patients are truly informed

  Taking part in a clinical trial can be an unfamiliar and confusing experience for volunteers – especially ...
 
     
18/04/18 07:30 COUCH Medcomms

Social media for clinical research recruitment

Clinical trials constitute one of the most costly and time-consuming components of the drug development ...
 
     
11/04/18 07:30 COUCH Medcomms

Clinical trial retention: The need for a “personal touch”

Clinical trials are necessary for the development of new treatments, but often take years to complete. ...
 
     
04/04/18 07:30 COUCH Medcomms

Modernising clinical trial recruitment strategies

  Imagine your trusted doctor saying the dreaded words, “I’m sorry, but you have been diagnosed with stage ...
 
     
28/03/18 07:30 COUCH Medcomms

What is a patient-centric agency?

  What is the role of medical communications agencies in helping deliver patient-centricity? What is a ...
 
     
21/03/18 07:30 COUCH Medcomms

Making sense of the patient involvement movement

  This month, we have been taking a deep dive into patient-centricity, which leads us to discuss when did the ...
 
     
14/03/18 07:30 COUCH Medcomms

Patient-centric communication: a collaborative approach

  In recent years, the concept of patient-centricity has worked its way into the development processes of ...
 
     
07/03/18 07:30 COUCH Medcomms

Deconstructing patient-centricity: is it more than a buzz phrase?

  ‘Patient-centricity’ is a term being bandied around the pharmaceutical and life sciences industry and yet ...
 
     
28/02/18 07:30 COUCH Medcomms

Health information: Reaching out to vulnerable populations

  Recently, the Connecticut Public Radio (WNPR) did an interesting piece on providing sex education to ...
 
     
21/02/18 07:30 COUCH Medcomms

Can real-world evidence enhance health information?

  Real-world evidence is primarily an extension of the clinical research setting in that it provides a ...
 
     
14/02/18 07:30 COUCH Medcomms

Taking action to improve patient information leaflets

  Medications in various forms are used to treat a whole spectrum of acute and chronic conditions. The ideal ...
 
     
07/02/18 07:30 COUCH Medcomms

6 ways video can improve health information reach

  Healthcare organisations are constantly looking for ways to effectively dispense health education material ...
 
     
31/01/18 07:30 COUCH Medcomms

Understanding UX techniques in healthcare

  The user experience (UX) design process centres on the user. In most sectors, the user and the customer are ...
 
     
24/01/18 07:30 COUCH Medcomms

The science and psychology of user experience

  A well-designed user experience (UX) keeps users engaged until they accomplish their intended activity. ...
 
     
22/01/18 16:25 COUCH Medcomms

There's room on the COUCH for an Account Manager

  COUCH medcomms is growing and we’re recruiting an Account Manager to help us reach new heights. This is an ...
 
     
17/01/18 07:30 COUCH Medcomms

Why UX needs a place at the healthcare table

  To coincide with the launch of our user experience in healthcare white paper, this blog discusses why UX ...
 
     
15/12/17 07:30 COUCH Medcomms

COUCH medical communications: 2017 content review

  Over the last few years, more and more brands are reaping the benefits of creating quality content. And ...
 
     
14/12/17 07:30 COUCH Medcomms

How to co-create patient support and educational materials

  “In marketing, one of the concepts is that you create solutions for the patient. But I say: ‘move away from ...
 
     
12/12/17 07:30 COUCH Medcomms

How can we ensure health information meets patient needs?

  Healthcare information material is everywhere. In GP surgery waiting rooms, pharmacies, local hospitals, ...
 
     
07/12/17 07:30 COUCH Medcomms

Promoting health literacy through stories

  Health literacy among patients has a tremendous impact on health outcomes, but a deluge of scientific data ...
 
     
05/12/17 07:30 COUCH Medcomms

5 ways gamification improves health literacy

  Gamification involves taking an already existing application, website, or online community and employing ...
 
     
30/11/17 07:30 COUCH Medcomms

What are pharma doing to improve health literacy?

  Research has shown that levels of health literacy are low in the UK population. Around 40% of UK citizens ...
 
     
28/11/17 07:30 COUCH Medcomms

The lowdown on clinical trial summaries for the public

  The new clinical trials Regulation (EU 536/2014) came into effect in May 2016. The new regulation provides ...
 
     
23/11/17 07:30 Dr Nicola Davies

Health literacy and tech literacy: Where the two converge

  In the quest to ensure a globally healthier population, government agencies, pharma, and health ...
 
     
21/11/17 07:30 COUCH Medcomms

Best practices for using patient information materials

  Even when creators of patient information materials have closely followed all the guidelines and ...
 
     
16/11/17 07:30 COUCH Medcomms

How to make patient support materials stick

  Patient support materials always have the best intentions: to help patients understand the conditions or ...
 
     
14/11/17 07:30 COUCH Medcomms

How to write easy-to-read patient support materials

  Low health literacy is a massive problem in the UK, Europe and United States. The medical community in ...
 
     
07/11/17 07:30 COUCH Medcomms

Is email in pharma marketing making a comeback?

  Email is once again showing up on the radars of pharma marketing teams. A few years ago, it was the go-to ...
 
     
02/11/17 07:30 COUCH Medcomms

Benefit from user-generated video in your pharma marketing

  Anyone with even half an eye on what’s happening over the Internet can’t have failed to notice how video ...
 
     
31/10/17 07:30 COUCH Medcomms

Applying health literacy to clinical trials

  We have previously explored what health literacy is and the importance of considering health literacy when ...
 
     
26/10/17 07:30 COUCH Medcomms

Gamification in pharma: Challenges and solutions

  The implementation of mostly outdated marketing strategies by the pharmaceutical and life science ...
 
     
24/10/17 07:30 COUCH Medcomms

Why health communication needs storytelling

  The world is a complicated place, with technology intended to make it easy seeming to only make it more ...
 
     
19/10/17 07:30 COUCH Medcomms

Using personas to drive patient behaviour change

  Patient behaviour change is a thorny issue in the medical community. It’s not that patients don’t ...
 
     
17/10/17 07:30 COUCH Medcomms

Health literacy for patient support materials

  Take a quick look around the waiting room in any GP surgery or pharmacy and it is clear to see that health ...
 
     
12/10/17 07:30 COUCH Medcomms

Make your healthcare infographics work for you

  Infographics are powerful educators. They’re an easily digested, understood, and memorable visual ...
 
     
10/10/17 07:30 COUCH Medcomms

Health literacy: Relevance to pharma

  In the age of easily accessible data, health literacy has proven to be a valuable resource for the ...
 
     
05/10/17 07:30 COUCH Medcomms

Spotlight On... Pharma Marketing

  We all know that pharma marketing is about targeting and tailoring to get the right message to the right ...
 
     
03/10/17 07:30 COUCH Medcomms

The future of HCP behaviour change interventions

  Finding ways to build on and improve existing applications of behavioural theory in order to design more ...
 
     
28/09/17 07:30 Dr Nicola Davies

En-route to reality: Artificial intelligence in pharma

  When the human brain and technology combine, it is not surprising for remarkable things to culminate. ...
 
     
26/09/17 07:30 COUCH Medcomms

How to achieve successful HCP behaviour change

  Habits and familiar working practices make changing behavioural norms hard for anyone, but it can be even ...
 
     
21/09/17 07:30 COUCH Medcomms

8 tips for motivating virtual teams

  Recently we looked at how meetings are going virtual, as well as the benefits pharma and the life sciences ...
 
     
19/09/17 07:30 COUCH Medcomms

Generating patient insights for stronger engagement

  Most pharma companies understand and accept that generating patient insights is the way forward when it ...
 
     
14/09/17 07:30 COUCH Medcomms

Why are pharma struggling to recruit KOLs online?

  Occasionally you can mix the old with the new and come up with something unique that works. Other times, ...
 
     
12/09/17 07:30 COUCH Medcomms

Engaging healthcare professionals through virtual meetings

  Time-constrained HCPs are looking for a flexible means of engagement that fits into their schedules. ...
 
     
07/09/17 07:30 COUCH Medcomms

Pharma marketing – Is it all a game?

  Gamification can be found everywhere—from boardrooms to classrooms, and even on social media. The practice ...
 
     
06/09/17 07:30 COUCH Medcomms

It's time to press play on technology driven care

  With 75% of the UK going online for health information; 72% of doctors using or recommending apps, online ...
 
     
05/09/17 07:30 COUCH Medcomms

How to improve therapy adherence by increasing health literacy

  Therapy adherence is a big problem in the medical community, with millions of pounds worth of medicines ...
 
     
31/08/17 07:30 COUCH Medcomms

Pharma brand planning in a digital world: What’s missing?

  In an ideal world, all pharma brand planning would yield stellar results in terms of both customer ...
 
     
29/08/17 07:30 COUCH Medcomms

Health psychology: Building the road to a healthier future

  Just like the old saying ‘no man is an island’, the same can be said for diverse strands in the medical and ...
 
     
24/08/17 07:30 COUCH Medcomms

Digital pharma: Raising the persuasion factor

  The gentle art of persuasion has always been a big part of marketing regardless of the industry. The ...
 
     
22/08/17 07:30 COUCH Medcomms

Providing patient information doesn’t lead to improved health literacy

  There is no shortage of informational material generated by pharma that’s intended to help patients ...
 
     
17/08/17 07:30 COUCH Medcomms

Making the case for treating patients like consumers

  As the NHS becomes more overburdened and stretched by budget cuts, it no longer meets people’s needs. ...
 
     
15/08/17 07:30 COUCH Medcomms

Overcoming pharma content marketing-related challenges

  Producing effective pharma content marketing that promotes, informs, educates, builds trust and strengthens ...
 
     
10/08/17 07:30 COUCH Medcomms

The evolution of the doctor’s waiting room

  In the past, doctors were viewed as healthcare authorities, the ones with all the knowledge and power to ...
 
     
08/08/17 07:30 COUCH Medcomms

A patient first approach to pharma content

  There are specific tasks pharma content excels at when it’s produced from the right perspective. Knowing ...
 
     
03/08/17 07:30 COUCH Medcomms

What does success look like in pharma marketing?

  Has pharma marketing gone astray? In this complex and highly demanding space, there’s evidence that not ...
 
     
01/08/17 07:30 COUCH Medcomms

What are digital opinion leaders?

  DOLs (digital opinion leaders) are a relatively new but very powerful component in the marketing mix for ...
 
     
27/07/17 07:30 COUCH Medcomms

Pharma multichannel marketing trends: Stronger channel integration

  In the final blog in our series on pharma multichannel marketing trends, we explore why building stronger ...
 
     
25/07/17 07:30 COUCH Medcomms

5 considerations before building those digital health apps!

  Digital health apps come in all shapes and sizes, with a user base that runs from the patients themselves ...
 
     
20/07/17 07:30 COUCH Medcomms

The changing role of medical affairs and HCP engagement

  Recent years have seen many changes in the medical industry. Whereas once it was the sales team that held ...
 
     
18/07/17 07:30 COUCH Medcomms

Pharma multichannel marketing trends: Renewed patient-centricity

  In the fourth blog of our series on pharma multichannel marketing trends, we take a deep dive into how ...
 
     
13/07/17 07:30 COUCH Medcomms

How to make digital health apps relevant

  Digital health is not just a current buzzword, it’s an entire movement within the health service and ...
 
     
11/07/17 07:30 COUCH Medcomms

Pharma multichannel marketing trends: Better data analytics

  The third blog in our series on pharma multichannel marketing trends looks at how companies can make better ...
 
     
06/07/17 07:30 COUCH Medcomms

How online patient communities provide essential support

  Online patient communities are growing at a rapid clip, and not just for patients although the benefits for ...
 
     
04/07/17 07:30 COUCH Medcomms

Is there a creativity problem in pharma?

  For the second time in 4 years the Cannes Health Lions jury failed to award a Grand Prix for pharma. Is ...
 
     
29/06/17 07:30 COUCH Medcomms

The importance of the COM-B model to pharma

  Over recent years, applying pharma health psychology theories to the research and development undertaken by ...
 
     
27/06/17 07:30 COUCH Medcomms

Pharma multichannel marketing trends: Responsive engagement

  The second blog in our series on pharma multichannel marketing trends looks at responsive engagement. ...
 
     
22/06/17 07:30 COUCH Medcomms

Healthcare marketing: Strategy first. Execution second.

  Developing an effective healthcare marketing strategy can often feel like a chicken and egg scenario. There ...
 
     
20/06/17 07:30 COUCH Medcomms

Why health psychology should matter to pharma

  To coincide with the launch of our new white paper on the topic of health psychology, this blog will ...
 
     
15/06/17 07:30 COUCH Medcomms

Pharma multichannel marketing trends: Personalised and on-demand

  Our recent blog on 5 pharma multichannel marketing trends piqued a lot of interest, so we thought we would ...
 
     
13/06/17 07:30 COUCH Medcomms

HCP engagement: A day in the life of a nurse

  Few of us outside the health service can really understand what’s involved in the daily routine of a ...
 
     
08/06/17 07:30 COUCH Medcomms

Revisiting the role of pharma storytelling

  We may think of stories as being mostly fiction, but some of the most powerful stories in history tell the ...
 
     
06/06/17 07:30 COUCH Medcomms

Should pharma consider using influencer marketing?

  HCPs, patients, trusted non-profit groups, and the occasional celebrity endorser all have one thing in ...
 
     
01/06/17 07:30 COUCH Medcomms

Spotlight On... Behaviour Change

  Behaviour change isn’t as simple as understanding risks and recommendations, then doing something about it. ...
 
     
30/05/17 07:30 COUCH Medcomms

9 steps to creating an engaging pharma digital experience

  Creating the pharma digital experience, is just as important in this industry, as it is in any other ...
 
     
25/05/17 07:30 COUCH Medcomms

Pharma omnichannel marketing – multichannel done right?

\ Pharma omnichannel marketing has been described as “multichannel done right”, and it is tempting to dismiss ...
 
     
23/05/17 07:30 COUCH Medcomms

Using communication aids to improve patient education

  We talk a lot about how patients are better informed and more knowledgeable now than they have ever been, ...
 
     
18/05/17 07:30 COUCH Medcomms

What marketers can learn from pharma behavioural science

  Trying to get people to change their behaviour can be a frustrating endeavour. Marketers know this only too ...
 
     
16/05/17 07:30 COUCH Medcomms

5 pharma multichannel marketing trends

  Digital media is now entrenched in the marketing landscape. As the pharma industry’s multichannel marketing ...
 
     
11/05/17 07:30 COUCH Medcomms

How patients are using social media

  For many patients, especially those coping with chronic or life-limiting conditions, the internet has ...
 
     
09/05/17 07:30 COUCH Medcomms

Health literacy: Why people ignore cancer information

  Much of the health literacy information available to patients seems to assume thateveryone will engage ...
 
     
04/05/17 07:30 COUCH Medcomms

The patient expert

  The relationship between patients, their healthcare providers, and pharma is changing. The patient expert ...
 
     
02/05/17 07:30 COUCH Medcomms

Tailoring HCP engagement strategies to improve clinical outcomes

  Currently, there are huge opportunities to address patient needs and improve clinical outcomes by taking a ...
 
     
27/04/17 07:30 COUCH Medcomms

Creating compliant patient-generated content

  Whenever we need information on a subject, for leisure, work or health, the vast universe of online ...
 
     
25/04/17 07:30 COUCH Medcomms

Why achieving health behaviour change is hard

  As anyone who has tried to alter another person’s behaviour knows, achieving the desired health behaviour ...
 
     
18/04/17 07:30 COUCH Medcomms

Why is health knowledge important?

  Just because we know we should behave in a certain way, and even when we’re aware the behaviour would ...
 
     
13/04/17 07:30 COUCH Medcomms

How prompts in e-guidelines can facilitate HCP behaviour change

  Without guidelines there would be no order in the world, and this holds true for general societal ...
 
     
11/04/17 07:30 COUCH Medcomms

HCP behaviour change: theory vs. practice

  Many of the HCP behaviour change programmes designed today fall short of the mark. That’s not to say there ...
 
     
06/04/17 07:30 COUCH Medcomms

The role of knowledge translation in HCP behaviour change

  Whilst it’s true that, generally speaking, patients are knowledgeable regarding their ailments and even ...
 
     
04/04/17 07:30 COUCH Medcomms

How a lack of understanding of human behaviour affects healthcare

  Despite the multiple threads of research into patient behaviour change that embrace diverse academic ...
 
     
30/03/17 07:30 COUCH Medcomms

Playing games is serious with medical education

  As any teacher will tell you, students learn best when they’re having fun, regardless of their age. In ...
 
     
28/03/17 07:30 COUCH Medcomms

Scientific meetings: Heading online for greater HCP engagement

  In the good old days, HCPs would refer to their extensive collection of journals and textbooks to refresh ...
 
     
23/03/17 07:30 COUCH Medcomms

How to build relationships through virtual meetings

  We have previously written about how virtual meetings can encourage HCP engagement. In this post, we cover ...
 
     
21/03/17 07:30 COUCH Medcomms

How virtual meetings encourage HCP engagement

  Healthcare and pharmaceutical companies need each other. The difficulty is finding convenient times at ...
 
     
16/03/17 07:30 COUCH Medcomms

Measuring health behaviour change programmes

  Many of the methods in use today for measuring health behaviour change lead to confusing, sometimes ...
 
     
14/03/17 07:30 COUCH Medcomms

Why generating patient insights is vital for pharma

  Without some insight into patient’s needs, concerns and opinions, new developments or initiatives become ...
 
     
09/03/17 07:30 COUCH Medcomms

The role of motivation & confidence in behaviour change interventions

  When we think about interventions intended to result in behaviour change, we often focus mainly on what the ...
 
     
07/03/17 07:30 COUCH Medcomms

Inspiring healthy behaviour changes through conversation

  Healthcare focus, nowadays, is on identifying ways of changing behaviours that perpetuate chronic disease, ...
 
     
02/03/17 07:30 COUCH Medcomms

Health behaviour change interventions: What interests people?

  “If you build it, they will come.”  The concept sounds good, but it’s far from the truth when appealing to ...
 
     
28/02/17 07:30 COUCH Medcomms

Health psychology: Time to ditch the term ‘patient’?

  In health psychology, relatively small changes in approach and attitudes towards patients can often have a ...
 
     
23/02/17 07:30 COUCH Medcomms

Making user experience the driving force in pharma

  Every few years, it seems, a new revolution takes over the business world. Like a coup, it’s often a fait ...
 
     
21/02/17 07:30 COUCH Medcomms

Designing patient education programmes for MOOCs

  Effective patient education programmes are vital. HCPs, pharma and patients themselves all agree on this. ...
 
     
09/02/17 07:30 COUCH Medcomms

Seeking health information online

  In case you hadn’t noticed, mobile internet use has increased dramatically in recent years. So much so, in ...
 
     
07/02/17 07:30 COUCH Medcomms

How to design digital health behaviour change initiatives

  Over the past decade or so we’ve seen an explosion of digital health care advice, providing patients with ...
 
     
01/02/17 15:45 Dr Nicola Davies

The role of pharma in cancer survivorship

  World Cancer Day 2017 marks the second year of this three-year project. As well as building a wider ...
 
     
30/01/17 09:15 COUCH Medcomms

Why pharma content marketing campaigns should be agile

  Content. Be it a 44-page white paper on the symptoms of Meningitis or a two-minute YouTube video which ...
 
     
26/01/17 07:30 COUCH Medcomms

The three steps of persona mapping

  Although persona mapping is a relatively new marketing method, at its heart is the oldest notion in the ...
 
     
24/01/17 07:30 COUCH Medcomms

Crowdsourcing innovation: Learnings from Pfizer’s Get Old campaign

  ‘Patient engagement’ is a much-used term nowadays, and we’ve spoken at some length about how the term ...
 
     
19/01/17 07:30 COUCH Medcomms

Where is health behaviour change heading?

  How easy would life be if everything boiled down to ‘problems and solutions’? In healthcare, this would ...
 
     
17/01/17 15:34 COUCH Medcomms

Spotlight On... Medical Communications in 2017

  Pharma is unique as an industry in the way that there are three equal voices that need to be heard – ...
 
     
17/01/17 07:30 COUCH Medcomms

What can we do about mental health services in the UK?

  Without needing to go into a long (and unnecessary) history of medicine, it’s enough to say that the story ...
 
     
12/01/17 07:30 COUCH Medcomms

The pharma rising star and what they mean for your KOL strategy

  We’ve spoken in previous blogs about how important Key Opinion Leaders (KOLs) are, and how we must strive ...
 
     
10/01/17 07:30 COUCH Medcomms

What does social media listening actually tell us?

    It goes without saying: a conversation is a two-way thing. Why, then, do we focus so heavily on talking ...
 
     
20/12/16 09:51 COUCH Medcomms

Our 2016 in summary

  From KOL strategy and healthcare professional (HCP) engagement, through customer experience and on to ...
 
     
15/12/16 07:30 COUCH Medcomms

Medical communications 2017: Deliver better patient information

  We all have different preferred learning methods and ways we like to access information. Even those who ...
 
     
13/12/16 07:30 COUCH Medcomms

Medical communications 2017: Personalisation

    Real personalisation comes about through understanding the needs of your audience. It takes deep ...
 
     
08/12/16 07:30 COUCH Medcomms

Medical communications 2017: Understanding patient behaviours

  Understanding the behaviour of patients: the why, where and how they do things as well as the reasons that ...
 
     
06/12/16 07:30 COUCH Medcomms

Medical communications 2017: Stronger engagement strategies

  As part of our ‘what we want to see more of’ in 2017 series, this post is all about stronger engagement ...
 
     
01/12/16 07:30 Ash Rishi

Medical communications 2017: Patient co-design

  As we enter December, our thoughts are moving towards next year, so for the month of December our blog ...
 
     
29/11/16 07:30 COUCH Medcomms

How a local KOL strategy extends reach

  The ways in which pharma companies are promoting and marketing their products are changing, with a move ...
 
     
24/11/16 07:30 COUCH Medcomms

Creating health behaviour change by disrupting habits

  Habits influence much of our behaviour, from the route we take to work each day to the brand of cereal we ...
 
     
22/11/16 07:30 COUCH Medcomms

Why pharma still need key opinion leaders

    Where key opinion leader (KOL) engagement was once primarily sought from the ranks of traditional ...
 
     
17/11/16 07:30 COUCH Medcomms

Health behaviour change strategies for personalised communications

  Human beings are complicated creatures when it comes to health, particularly if their wellbeing involves a ...
 
     
15/11/16 08:00 COUCH Medcomms

How technology can help influence health behaviour change

  In this post we look at the role of this technology, and how it can be utilised for successful health ...
 
     
10/11/16 07:30 Suzanne Elvidge

Patients: The essential ingredient in drug research

  Here’s an unavoidable truth: drug development is a costly business, and always will be. The expense, ...
 
     
08/11/16 09:30 COUCH Medcomms

Health behaviour change: Getting patients to accept treatment

  For doctors, healthcare professionals (HCPs) and pharma companies, it’s clear that ‘giving treatment’ is ...
 
     
27/10/16 07:30 COUCH Medcomms

Digital storytelling means building the story around data

  As with most other industries, the pharma industry is at present enjoying a great wealth of ...
 
     
25/10/16 06:00 COUCH Medcomms

Spotlight on... Pharma content marketing

  For the third edition of Spotlight On… we’re discussing the intricacies of content marketing. As one of our ...
 
     
20/10/16 07:30 COUCH Medcomms

Revisiting Instagram as a pharma marketing tool

  Believe it or not – Instagram, is currently one of the most effective pharma marketing tools around.
 
     
18/10/16 07:30 COUCH Medcomms

Healthcare email marketing: How to choose subject lines that work

-- There are many ways to get ahead in healthcare email marketing. However for this post, we’d like to focus ...
 
     
13/10/16 07:30 Ash Rishi

Health literacy: Why patient information leaflets need improvement

  Let’s begin with a question. When it comes to assembling flat-pack furniture, are you an ‘instruction ...
 
     
11/10/16 07:30 Katie Rishi

Why pharma marketing must begin with benefits

  Facts, evidence and content. There’s so much of it around nowadays that you’d be right to think you can’t ...
 
     
06/10/16 08:00 Suzanne Elvidge

Why are therapies failing to reach patients in Europe?

    In an ideal world, the approval of a drug should automatically mean the ability to market it using a ...
 
     
04/10/16 08:00 Ash Rishi

Influencing behaviour change: Understanding human behaviour

    It’s a well-established truth, perhaps even to the point of cliché, that as human beings we are a product ...
 
     
29/09/16 07:30 Ash Rishi

The importance of medical communications (V): Improving patient outcomes

  This post brings the medical communications series to a close. These series of blog posts has been a ...