And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

24/09/15 09:00 Ash Rishi

Powering behaviour change with human insights

Coming from a neuroscience research background, I always find the psychology behind human behaviours ...

Topics: Brand Strategy

22/09/15 08:30 Ash Rishi

Understanding the patient journey to increase engagement

People are becoming better educated about their own health conditions, and are playing an ever-increasing ...

Topics: Patient Journey, COUCH White Papers

21/09/15 08:30 Katie Rishi

Mapping patient journeys: The Alzheimer’s disease journey

September 2015 marks the fourth global Worlds Alzheimer’s month, the international campaign that raises ...

Topics: Patient Journey

17/09/15 08:30 Ash Rishi

The 7 golden rules of pharma content marketing

Rules are meant to be broken, right? Wrong! As with other business disciplines applied in the pharmaceutical ...

Topics: Content Marketing

15/09/15 08:30 Ash Rishi

Brand planning 2016: Exploring the role of behaviour and adherence

I am sure you are in the midst of brand planning for 2016, or maybe plans have already been submitted, ...

Topics: Adherence, Brand Strategy

10/09/15 08:30 Katie Rishi

Once upon a time: Improving health outcomes through storytelling

Storytelling is a one of the most powerful communication tools we possess, especially in healthcare ...

Topics: Storytelling, Adherence

08/09/15 10:59 Ash Rishi

Healthcare brand strategy: How to appeal to your customers’ hearts

To make your healthcare brand strategy stand out in an increasingly crowded marketplace, you need to appeal ...

Topics: COUCH White Papers

08/09/15 10:48 Ash Rishi

COUCH medical communications continues to evolve with new identity

Manchester-based medcomms agency, COUCH, celebrates its second birthday with an exciting brand relaunch and ...

Topics: COUCH News