WE LIKE TO DELVE.

WE LIKE TO DISCOVER.

WE LIKE TO DISCUSS. 

And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

    
17/02/16 09:26 Katie Rishi

Building brand equity

This post was stimulated from a recent discussion with a client about their brand strategy. During the ...
 
     

Topics: Brand Strategy

16/02/16 08:30 Ash Rishi

How can pharma better understand patient needs?

For treatment to be successful, from the perspective of both the physician and pharma, it needs to meet the ...
 
     

Topics: Patient Journey, Brand Strategy

09/02/16 08:00 Ash Rishi

Defining the pharma customer experience

Before I go any further, I need to define the customer and its certainly not the patient. For pharma, the ...
 
     

Topics: Customer Experience

04/02/16 08:30 Katie Rishi

The role of social media and patient insights

The patient journey provides a framework for shifting the focus from product to patient, it is important for ...
 
     

Topics: Customer Experience, Patient Journey, Patient Centricity

02/02/16 08:34 Ash Rishi

Beyond data: Using insights to improve pharma marketing

From mid-November till now, there have been a raft of “prediction” articles, which I have been reading them ...
 
     

Topics: Customer Experience