And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

28/04/16 08:00 Ash Rishi

Mapping content strategies to pharma lifecycle management

In these tough economic times, we should be ramping up our pharma lifecycle management (LCM) strategies. ...

Topics: Content Marketing

26/04/16 09:00 Ash Rishi

Get management buy-in for pharma content marketing

Pharma content marketing is still fairly new in the scheme of things for the pharma industry.  In the ...

Topics: Content Marketing

21/04/16 13:40 Ash Rishi

A dame to prescribe for: An HCPs story

Its digital storytelling time... We love digital storytelling, here at COUCH. So we wrote a series of short ...

Topics: Storytelling, Content Marketing

20/04/16 08:30 Ash Rishi

How to develop an effective pharma content marketing strategy

Healthcare professionals (HCPs), payers and patients are all using internet as a means of engagement with ...

Topics: Content Marketing

19/04/16 08:30 Katie Rishi

How to build a trusted brand through pharma content marketing

Trust is important. In fact, it’s vital if you’re to succeed in the modern business environment. Without it, ...
14/04/16 11:43 Ash Rishi

Why measuring emotion is vital for the pharma customer experience

When writing about the pharma customer experience, we have often spoken of the benefits insight-driven ...