And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

28/06/16 08:00 Katie Rishi

Building understanding: A day in the life of a GP

  While recently researching for our new white paper (HCP voice, access and engagement), we shadowed and ...

Topics: HCP engagement

23/06/16 10:47 Katie Rishi

The need for robust social marketing in healthcare

  Let’s cast our minds back 30 years. There’s no internet or mobile phones (well, no practical ones, anyway), ...

Topics: NHS

21/06/16 08:00 Katie Rishi

HCP engagement: Blending accessibility with reliability

    The term Digital Native was coined by education consultant Marc Prensky in 2001, and refers to those born ...

Topics: HCP engagement

16/06/16 08:00 Ash Rishi

How to access and engage with HCPs effectively

  Healthcare professionals (HCPs) are not just a group of individuals who happen to have chosen the same ...

Topics: HCP engagement

14/06/16 08:00 Katie Rishi

Why the pharma customer journey starts with content

  For any company – regardless of industry and location – a huge mistake is to think a marketing strategy is ...

Topics: Customer Experience, Content Marketing, HCP engagement

09/06/16 08:00 Ash Rishi

Engaging content is all about emotion

  During a recent conversation with a prospective client, I was asked “what is engaging content?”. My initial ...

Topics: Content Marketing

07/06/16 08:00 Ash Rishi

Spotlight On... The Pharma Customer Experience

  When it comes to marketing for Pharma, there’s so much to investigate, learn and discuss. Here at COUCH, ...

Topics: Customer Experience

06/06/16 08:30 Ash Rishi

A gift fit for a King: The COUCH story

  In honour of #Medcomms Day 2016, taking place on 8 June 2016, we thought we would share you a story about ...

Topics: COUCH News

02/06/16 08:50 Katie Rishi

5 steps to a smart key opinion leader (KOL) strategy

For a pharmaceutical company, the backing of a key opinion leader (KOL) is essential to give their products ...

Topics: HCP engagement