And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

27/10/16 07:30 COUCH Medcomms

Digital storytelling means building the story around data

  As with most other industries, the pharma industry is at present enjoying a great wealth of ...

Topics: Storytelling, HCP engagement

25/10/16 06:00 COUCH Medcomms

Spotlight on... Pharma content marketing

  For the third edition of Spotlight On… we’re discussing the intricacies of content marketing. As one of our ...

Topics: Storytelling, Multichannel Marketing, Content Marketing, HCP engagement

20/10/16 07:30 COUCH Medcomms

Revisiting Instagram as a pharma marketing tool

  Believe it or not – Instagram, is currently one of the most effective pharma marketing tools around.

Topics: Storytelling, Multichannel Marketing, Content Marketing, HCP engagement

18/10/16 07:30 COUCH Medcomms

Healthcare email marketing: How to choose subject lines that work

-- There are many ways to get ahead in healthcare email marketing. However for this post, we’d like to focus ...

Topics: Multichannel Marketing, Content Marketing, HCP engagement, Medical Communications

13/10/16 07:30 Ash Rishi

Health literacy: Why patient information leaflets need improvement

  Let’s begin with a question. When it comes to assembling flat-pack furniture, are you an ‘instruction ...

Topics: Customer Experience, Content Marketing, Patient Centricity, Medical Communications

11/10/16 07:30 Katie Rishi

Why pharma marketing must begin with benefits

  Facts, evidence and content. There’s so much of it around nowadays that you’d be right to think you can’t ...

Topics: Customer Experience, Multichannel Marketing, Brand Strategy, Content Marketing

06/10/16 08:00 Suzanne Elvidge

Why are therapies failing to reach patients in Europe?

    In an ideal world, the approval of a drug should automatically mean the ability to market it using a ...

Topics: Brand Strategy, Patient Centricity, Market Access

04/10/16 08:00 Ash Rishi

Influencing behaviour change: Understanding human behaviour

    It’s a well-established truth, perhaps even to the point of cliché, that as human beings we are a product ...

Topics: Adherence, Behaviour Change