And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

29/11/16 07:30 COUCH Medcomms

How a local KOL strategy extends reach

  The ways in which pharma companies are promoting and marketing their products are changing, with a move ...

Topics: HCP engagement, Key Opinion Leader

24/11/16 07:30 COUCH Medcomms

Creating health behaviour change by disrupting habits

  Habits influence much of our behaviour, from the route we take to work each day to the brand of cereal we ...

Topics: Adherence, Behaviour Change

22/11/16 07:30 COUCH Medcomms

Why pharma still need key opinion leaders

    Where key opinion leader (KOL) engagement was once primarily sought from the ranks of traditional ...

Topics: HCP engagement, Key Opinion Leader

17/11/16 07:30 COUCH Medcomms

Health behaviour change strategies for personalised communications

  Human beings are complicated creatures when it comes to health, particularly if their wellbeing involves a ...

Topics: Multichannel Marketing, Brand Strategy, Behaviour Change

15/11/16 08:00 COUCH Medcomms

How technology can help influence health behaviour change

  In this post we look at the role of this technology, and how it can be utilised for successful health ...

Topics: Behaviour Change, Gamification

10/11/16 07:30 Suzanne Elvidge

Patients: The essential ingredient in drug research

  Here’s an unavoidable truth: drug development is a costly business, and always will be. The expense, ...

Topics: Patient Journey, Patient Centricity

08/11/16 09:30 COUCH Medcomms

Health behaviour change: Getting patients to accept treatment

  For doctors, healthcare professionals (HCPs) and pharma companies, it’s clear that ‘giving treatment’ is ...

Topics: Patient Journey, Behaviour Change