And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

30/01/17 09:15 COUCH Medcomms

Why pharma content marketing campaigns should be agile

  Content. Be it a 44-page white paper on the symptoms of Meningitis or a two-minute YouTube video which ...

Topics: Content Marketing

26/01/17 07:30 COUCH Medcomms

The three steps of persona mapping

  Although persona mapping is a relatively new marketing method, at its heart is the oldest notion in the ...

Topics: Customer Experience, Multichannel Marketing, Brand Equity

24/01/17 07:30 COUCH Medcomms

Crowdsourcing innovation: Learnings from Pfizer’s Get Old campaign

  ‘Patient engagement’ is a much-used term nowadays, and we’ve spoken at some length about how the term ...

Topics: Customer Experience, Content Marketing, Patient Centricity

19/01/17 07:30 COUCH Medcomms

Where is health behaviour change heading?

  How easy would life be if everything boiled down to ‘problems and solutions’? In healthcare, this would ...

Topics: Adherence, Behaviour Change

17/01/17 15:34 COUCH Medcomms

Spotlight On... Medical Communications in 2017

  Pharma is unique as an industry in the way that there are three equal voices that need to be heard – ...

Topics: Behaviour Change, HCP engagement, Medical Communications, Medical Communications 2017 Trends

17/01/17 07:30 COUCH Medcomms

What can we do about mental health services in the UK?

  Without needing to go into a long (and unnecessary) history of medicine, it’s enough to say that the story ...

Topics: NHS, Mental Health

12/01/17 07:30 COUCH Medcomms

The pharma rising star and what they mean for your KOL strategy

  We’ve spoken in previous blogs about how important Key Opinion Leaders (KOLs) are, and how we must strive ...

Topics: HCP engagement, KOL

10/01/17 07:30 COUCH Medcomms

What does social media listening actually tell us?

    It goes without saying: a conversation is a two-way thing. Why, then, do we focus so heavily on talking ...

Topics: HCP engagement, Pharma Social Media