And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

28/02/17 07:30 COUCH Medcomms

Health psychology: Time to ditch the term ‘patient’?

  In health psychology, relatively small changes in approach and attitudes towards patients can often have a ...

Topics: Behaviour Change, Health Psychology

23/02/17 07:30 COUCH Medcomms

Making user experience the driving force in pharma

  Every few years, it seems, a new revolution takes over the business world. Like a coup, it’s often a fait ...

Topics: Customer Experience, Behaviour Change, User Experience

21/02/17 07:30 COUCH Medcomms

Designing patient education programmes for MOOCs

  Effective patient education programmes are vital. HCPs, pharma and patients themselves all agree on this. ...

Topics: Patient Journey, Patient Centricity, Patient education

16/02/17 07:30 COUCH Medcomms

Patient activation: Health behaviours and clinical outcomes


Topics: Behaviour Change

14/02/17 07:30 COUCH Medcomms

Understanding key drivers behind patient centricity


Topics: Patient Journey, Patient Centricity

09/02/17 07:30 COUCH Medcomms

Seeking health information online

  In case you hadn’t noticed, mobile internet use has increased dramatically in recent years. So much so, in ...

Topics: Customer Experience, Content Marketing

07/02/17 07:30 COUCH Medcomms

How to design digital health behaviour change initiatives

  Over the past decade or so we’ve seen an explosion of digital health care advice, providing patients with ...

Topics: Customer Experience, Patient Journey, Behaviour Change, HCP engagement

01/02/17 15:45 Dr Nicola Davies

The role of pharma in cancer survivorship

  World Cancer Day 2017 marks the second year of this three-year project. As well as building a wider ...

Topics: World Cancer Day