And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

30/03/17 07:30 COUCH Medcomms

Playing games is serious with medical education

  As any teacher will tell you, students learn best when they’re having fun, regardless of their age. In ...

Topics: Medical Education

28/03/17 07:30 COUCH Medcomms

Scientific meetings: Heading online for greater HCP engagement

  In the good old days, HCPs would refer to their extensive collection of journals and textbooks to refresh ...

Topics: HCP engagement, Medical Communications, KOL

23/03/17 07:30 COUCH Medcomms

How to build relationships through virtual meetings

  We have previously written about how virtual meetings can encourage HCP engagement. In this post, we cover ...

Topics: Customer Experience, HCP engagement, Medical Communications

21/03/17 07:30 COUCH Medcomms

How virtual meetings encourage HCP engagement

  Healthcare and pharmaceutical companies need each other. The difficulty is finding convenient times at ...

Topics: HCP engagement

16/03/17 07:30 COUCH Medcomms

Measuring health behaviour change programmes

  Many of the methods in use today for measuring health behaviour change lead to confusing, sometimes ...

Topics: Adherence, Behaviour Change, Health Psychology

14/03/17 07:30 COUCH Medcomms

Why generating patient insights is vital for pharma

  Without some insight into patient’s needs, concerns and opinions, new developments or initiatives become ...

Topics: Patient Journey, Patient Centricity

09/03/17 07:30 COUCH Medcomms

The role of motivation & confidence in behaviour change interventions

  When we think about interventions intended to result in behaviour change, we often focus mainly on what the ...

Topics: Behaviour Change, Health Psychology

07/03/17 07:30 COUCH Medcomms

Inspiring healthy behaviour changes through conversation

  Healthcare focus, nowadays, is on identifying ways of changing behaviours that perpetuate chronic disease, ...

Topics: Behaviour Change, Medical Communications, Health Psychology

02/03/17 07:30 COUCH Medcomms

Health behaviour change interventions: What interests people?

  “If you build it, they will come.”  The concept sounds good, but it’s far from the truth when appealing to ...

Topics: Behaviour Change, Health Psychology