And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

27/04/17 07:30 COUCH Medcomms

Creating compliant patient-generated content

  Whenever we need information on a subject, for leisure, work or health, the vast universe of online ...

Topics: Storytelling, Content Marketing, Patient Centricity

25/04/17 07:30 COUCH Medcomms

Why achieving health behaviour change is hard

  As anyone who has tried to alter another person’s behaviour knows, achieving the desired health behaviour ...

Topics: Behaviour Change

18/04/17 07:30 COUCH Medcomms

Why is health knowledge important?

  Just because we know we should behave in a certain way, and even when we’re aware the behaviour would ...

Topics: Behaviour Change, Patient education, Health Psychology

13/04/17 07:30 COUCH Medcomms

How prompts in e-guidelines can facilitate HCP behaviour change

  Without guidelines there would be no order in the world, and this holds true for general societal ...

Topics: Behaviour Change, HCP engagement

11/04/17 07:30 COUCH Medcomms

HCP behaviour change: theory vs. practice

  Many of the HCP behaviour change programmes designed today fall short of the mark. That’s not to say there ...

Topics: Behaviour Change, HCP engagement

06/04/17 07:30 COUCH Medcomms

The role of knowledge translation in HCP behaviour change

  Whilst it’s true that, generally speaking, patients are knowledgeable regarding their ailments and even ...

Topics: Behaviour Change, HCP engagement

04/04/17 07:30 COUCH Medcomms

How a lack of understanding of human behaviour affects healthcare

  Despite the multiple threads of research into patient behaviour change that embrace diverse academic ...

Topics: Behaviour Change, Health Psychology