And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

30/05/17 07:30 COUCH Medcomms

9 steps to creating an engaging pharma digital experience

  Creating the pharma digital experience, is just as important in this industry, as it is in any other ...

Topics: Customer Experience, Multichannel Marketing, HCP engagement, Omnichannel Marketing

25/05/17 07:30 COUCH Medcomms

Pharma omnichannel marketing – multichannel done right?

\ Pharma omnichannel marketing has been described as “multichannel done right”, and it is tempting to dismiss ...

Topics: Multichannel Marketing, Omnichannel Marketing

23/05/17 07:30 COUCH Medcomms

Using communication aids to improve patient education

  We talk a lot about how patients are better informed and more knowledgeable now than they have ever been, ...

Topics: Patient Journey, Patient education

18/05/17 07:30 COUCH Medcomms

What marketers can learn from pharma behavioural science

  Trying to get people to change their behaviour can be a frustrating endeavour. Marketers know this only too ...

Topics: Behaviour Change, Medical Communications

16/05/17 07:30 COUCH Medcomms

5 pharma multichannel marketing trends

  Digital media is now entrenched in the marketing landscape. As the pharma industry’s multichannel marketing ...

Topics: Multichannel Marketing

11/05/17 07:30 COUCH Medcomms

How patients are using social media

  For many patients, especially those coping with chronic or life-limiting conditions, the internet has ...

Topics: Customer Experience, Multichannel Marketing, Pharma Social Media

09/05/17 07:30 COUCH Medcomms

Health literacy: Why people ignore cancer information

  Much of the health literacy information available to patients seems to assume thateveryone will engage ...

Topics: Behaviour Change, Health Literacy, Cancer

04/05/17 07:30 COUCH Medcomms

The patient expert

  The relationship between patients, their healthcare providers, and pharma is changing. The patient expert ...

Topics: Patient Centricity

02/05/17 07:30 COUCH Medcomms

Tailoring HCP engagement strategies to improve clinical outcomes

  Currently, there are huge opportunities to address patient needs and improve clinical outcomes by taking a ...

Topics: Behaviour Change, HCP engagement