And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

29/06/17 07:30 COUCH Medcomms

The importance of the COM-B model to pharma

  Over recent years, applying pharma health psychology theories to the research and development undertaken by ...

Topics: Adherence, Behaviour Change, Health Psychology

27/06/17 07:30 COUCH Medcomms

Pharma multichannel marketing trends: Responsive engagement

  The second blog in our series on pharma multichannel marketing trends looks at responsive engagement. ...

Topics: Multichannel Marketing

22/06/17 07:30 COUCH Medcomms

Healthcare marketing: Strategy first. Execution second.

  Developing an effective healthcare marketing strategy can often feel like a chicken and egg scenario. There ...

Topics: Brand Strategy

20/06/17 07:30 COUCH Medcomms

Why health psychology should matter to pharma

  To coincide with the launch of our new white paper on the topic of health psychology, this blog will ...

Topics: Behaviour Change, Health Psychology

15/06/17 07:30 COUCH Medcomms

Pharma multichannel marketing trends: Personalised and on-demand

  Our recent blog on 5 pharma multichannel marketing trends piqued a lot of interest, so we thought we would ...

Topics: Multichannel Marketing, HCP engagement, Medical Communications

13/06/17 07:30 COUCH Medcomms

HCP engagement: A day in the life of a nurse

  Few of us outside the health service can really understand what’s involved in the daily routine of a ...

Topics: HCP engagement

08/06/17 07:30 COUCH Medcomms

Revisiting the role of pharma storytelling

  We may think of stories as being mostly fiction, but some of the most powerful stories in history tell the ...

Topics: Storytelling

06/06/17 07:30 COUCH Medcomms

Should pharma consider using influencer marketing?

  HCPs, patients, trusted non-profit groups, and the occasional celebrity endorser all have one thing in ...

Topics: Multichannel Marketing

01/06/17 07:30 COUCH Medcomms

Spotlight On... Behaviour Change

  Behaviour change isn’t as simple as understanding risks and recommendations, then doing something about it. ...

Topics: Behaviour Change