WE LIKE TO DELVE.

WE LIKE TO DISCOVER.

WE LIKE TO DISCUSS. 

And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

    
27/07/17 07:30 COUCH Medcomms

Pharma multichannel marketing trends: Stronger channel integration

  In the final blog in our series on pharma multichannel marketing trends, we explore why building stronger ...
 
     

Topics: Multichannel Marketing

25/07/17 07:30 COUCH Medcomms

5 considerations before building those digital health apps!

  Digital health apps come in all shapes and sizes, with a user base that runs from the patients themselves ...
 
     

Topics: Digital Health

20/07/17 07:30 COUCH Medcomms

The changing role of medical affairs and HCP engagement

  Recent years have seen many changes in the medical industry. Whereas once it was the sales team that held ...
 
     

Topics: HCP engagement, Medical Affairs

18/07/17 07:30 COUCH Medcomms

Pharma multichannel marketing trends: Renewed patient-centricity

  In the fourth blog of our series on pharma multichannel marketing trends, we take a deep dive into how ...
 
     

Topics: Multichannel Marketing, Patient Centricity

13/07/17 07:30 COUCH Medcomms

How to make digital health apps relevant

  Digital health is not just a current buzzword, it’s an entire movement within the health service and ...
 
     

Topics: Digital Health

11/07/17 07:30 COUCH Medcomms

Pharma multichannel marketing trends: Better data analytics

  The third blog in our series on pharma multichannel marketing trends looks at how companies can make better ...
 
     

Topics: Multichannel Marketing

06/07/17 07:30 COUCH Medcomms

How online patient communities provide essential support

  Online patient communities are growing at a rapid clip, and not just for patients although the benefits for ...
 
     

Topics: Patient Journey, Patient Centricity, Patient education

04/07/17 07:30 COUCH Medcomms

Is there a creativity problem in pharma?

  For the second time in 4 years the Cannes Health Lions jury failed to award a Grand Prix for pharma. Is ...
 
     

Topics: Brand Strategy, Brand Equity, Creativity