And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

31/08/17 07:30 COUCH Medcomms

Pharma brand planning in a digital world: What’s missing?

  In an ideal world, all pharma brand planning would yield stellar results in terms of both customer ...

Topics: Customer Experience, Brand Strategy, HCP engagement

29/08/17 07:30 COUCH Medcomms

Health psychology: Building the road to a healthier future

  Just like the old saying ‘no man is an island’, the same can be said for diverse strands in the medical and ...

Topics: Adherence, Behaviour Change, Health Psychology

24/08/17 07:30 COUCH Medcomms

Digital pharma: Raising the persuasion factor

  The gentle art of persuasion has always been a big part of marketing regardless of the industry. The ...

Topics: Multichannel Marketing, Behaviour Change, Digital Pharma

22/08/17 07:30 COUCH Medcomms

Providing patient information doesn’t lead to improved health literacy

  There is no shortage of informational material generated by pharma that’s intended to help patients ...

Topics: Patient Centricity, Patient education, Health Literacy

17/08/17 07:30 COUCH Medcomms

Making the case for treating patients like consumers

  As the NHS becomes more overburdened and stretched by budget cuts, it no longer meets people’s needs. ...

Topics: Patient Journey, Behaviour Change, Patient Centricity

15/08/17 07:30 COUCH Medcomms

Overcoming pharma content marketing-related challenges

  Producing effective pharma content marketing that promotes, informs, educates, builds trust and strengthens ...

Topics: Content Marketing, Pharma Marketing

10/08/17 07:30 COUCH Medcomms

The evolution of the doctor’s waiting room

  In the past, doctors were viewed as healthcare authorities, the ones with all the knowledge and power to ...

Topics: Customer Experience, Medical Communications

08/08/17 07:30 COUCH Medcomms

A patient first approach to pharma content

  There are specific tasks pharma content excels at when it’s produced from the right perspective. Knowing ...

Topics: Content Marketing, Patient Centricity, Patient education

03/08/17 07:30 COUCH Medcomms

What does success look like in pharma marketing?

  Has pharma marketing gone astray? In this complex and highly demanding space, there’s evidence that not ...

Topics: Brand Strategy, Pharma Marketing

01/08/17 07:30 COUCH Medcomms

What are digital opinion leaders?

  DOLs (digital opinion leaders) are a relatively new but very powerful component in the marketing mix for ...

Topics: HCP engagement