And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

28/09/17 07:30 Dr Nicola Davies

En-route to reality: Artificial intelligence in pharma

  When the human brain and technology combine, it is not surprising for remarkable things to culminate. ...

Topics: Artificial Intelligence

26/09/17 07:30 COUCH Medcomms

How to achieve successful HCP behaviour change

  Habits and familiar working practices make changing behavioural norms hard for anyone, but it can be even ...

Topics: Behaviour Change

21/09/17 07:30 COUCH Medcomms

8 tips for motivating virtual teams

  Recently we looked at how meetings are going virtual, as well as the benefits pharma and the life sciences ...

Topics: Virtual Meetings

20/09/17 07:30 COUCH Medcomms

It’s time to press play on CX innovations


Topics: Customer Experience

19/09/17 07:30 COUCH Medcomms

Generating patient insights for stronger engagement

  Most pharma companies understand and accept that generating patient insights is the way forward when it ...

Topics: Patient Journey, Patient Centricity

14/09/17 07:30 COUCH Medcomms

Why are pharma struggling to recruit KOLs online?

  Occasionally you can mix the old with the new and come up with something unique that works. Other times, ...

Topics: HCP engagement, Key Opinion Leader, KOL

12/09/17 07:30 COUCH Medcomms

Engaging healthcare professionals through virtual meetings

  Time-constrained HCPs are looking for a flexible means of engagement that fits into their schedules. ...

Topics: HCP engagement

07/09/17 07:30 COUCH Medcomms

Pharma marketing – Is it all a game?

  Gamification can be found everywhere—from boardrooms to classrooms, and even on social media. The practice ...

Topics: Gamification, Pharma Marketing

06/09/17 07:30 COUCH Medcomms

It's time to press play on technology driven care

  With 75% of the UK going online for health information; 72% of doctors using or recommending apps, online ...

Topics: Health Psychology, Digital Health, Digital Pharma

05/09/17 07:30 COUCH Medcomms

How to improve therapy adherence by increasing health literacy

  Therapy adherence is a big problem in the medical community, with millions of pounds worth of medicines ...

Topics: Patient Centricity, Health Literacy