And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

31/10/17 07:30 COUCH Medcomms

Applying health literacy to clinical trials

  We have previously explored what health literacy is and the importance of considering health literacy when ...

Topics: Health Literacy, Clinical Trials

26/10/17 07:30 COUCH Medcomms

Gamification in pharma: Challenges and solutions

  The implementation of mostly outdated marketing strategies by the pharmaceutical and life science ...

Topics: Multichannel Marketing, Gamification

24/10/17 07:30 COUCH Medcomms

Why health communication needs storytelling

  The world is a complicated place, with technology intended to make it easy seeming to only make it more ...

Topics: Storytelling

19/10/17 07:30 COUCH Medcomms

Using personas to drive patient behaviour change

  Patient behaviour change is a thorny issue in the medical community. It’s not that patients don’t ...

Topics: Behaviour Change, Patient Centricity

17/10/17 07:30 COUCH Medcomms

Health literacy for patient support materials

  Take a quick look around the waiting room in any GP surgery or pharmacy and it is clear to see that health ...

Topics: Health Literacy

12/10/17 07:30 COUCH Medcomms

Make your healthcare infographics work for you

  Infographics are powerful educators. They’re an easily digested, understood, and memorable visual ...

Topics: Content Marketing, Creativity

10/10/17 07:30 COUCH Medcomms

Health literacy: Relevance to pharma

  In the age of easily accessible data, health literacy has proven to be a valuable resource for the ...

Topics: Health Literacy

05/10/17 07:30 COUCH Medcomms

Spotlight On... Pharma Marketing

  We all know that pharma marketing is about targeting and tailoring to get the right message to the right ...

Topics: Pharma Marketing

03/10/17 07:30 COUCH Medcomms

The future of HCP behaviour change interventions

  Finding ways to build on and improve existing applications of behavioural theory in order to design more ...

Topics: Behaviour Change