And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

30/11/17 07:30 COUCH Medcomms

What are pharma doing to improve health literacy?

  Research has shown that levels of health literacy are low in the UK population. Around 40% of UK citizens ...

Topics: Patient Centricity, Health Literacy

28/11/17 07:30 COUCH Medcomms

The lowdown on clinical trial summaries for the public

  The new clinical trials Regulation (EU 536/2014) came into effect in May 2016. The new regulation provides ...

Topics: Health Literacy, Clinical Trials

23/11/17 07:30 Dr Nicola Davies

Health literacy and tech literacy: Where the two converge

  In the quest to ensure a globally healthier population, government agencies, pharma, and health ...

Topics: Health Literacy

21/11/17 07:30 COUCH Medcomms

Best practices for using patient information materials

  Even when creators of patient information materials have closely followed all the guidelines and ...

Topics: Patient Centricity, Health Literacy, Patient Support Materials

16/11/17 07:30 COUCH Medcomms

How to make patient support materials stick

  Patient support materials always have the best intentions: to help patients understand the conditions or ...

Topics: Health Literacy, Patient Support Materials

14/11/17 07:30 COUCH Medcomms

How to write easy-to-read patient support materials

  Low health literacy is a massive problem in the UK, Europe and United States. The medical community in ...

Topics: Health Literacy, Patient Support Materials

07/11/17 07:30 COUCH Medcomms

Is email in pharma marketing making a comeback?

  Email is once again showing up on the radars of pharma marketing teams. A few years ago, it was the go-to ...

Topics: Multichannel Marketing, Pharma Marketing, Email Marketing

02/11/17 07:30 COUCH Medcomms

Benefit from user-generated video in your pharma marketing

  Anyone with even half an eye on what’s happening over the Internet can’t have failed to notice how video ...

Topics: Pharma Social Media, Creativity, Pharma Marketing