And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog


COUCH Medcomms

COUCH Medcomms

COUCH Medcomms

At the risk of sounding too pretentious, at COUCH we consider ourselves storytellers first and foremost. And we are passionate in championing this approach to medical communications.



14/02/18 07:30 COUCH Medcomms

Taking action to improve patient information leaflets

  Medications in various forms are used to treat a whole spectrum of acute and chronic conditions. The ideal ...

Topics: Health Literacy, Patient Support Materials, Health Information

07/02/18 07:30 COUCH Medcomms

6 ways video can improve health information reach

  Healthcare organisations are constantly looking for ways to effectively dispense health education material ...

Topics: Patient Support Materials, Patient Needs, Health Information

31/01/18 07:30 COUCH Medcomms

Understanding UX techniques in healthcare

  The user experience (UX) design process centres on the user. In most sectors, the user and the customer are ...

Topics: User Experience

24/01/18 07:30 COUCH Medcomms

The science and psychology of user experience

  A well-designed user experience (UX) keeps users engaged until they accomplish their intended activity. ...

Topics: User Experience, Patient Needs

22/01/18 16:25 COUCH Medcomms

There's room on the COUCH for an Account Manager

  COUCH medcomms is growing and we’re recruiting an Account Manager to help us reach new heights. This is an ...

Topics: COUCH News

17/01/18 07:30 COUCH Medcomms

Why UX needs a place at the healthcare table

  To coincide with the launch of our user experience in healthcare white paper, this blog discusses why UX ...

Topics: Behaviour Change, User Experience, Health Psychology

15/12/17 07:30 COUCH Medcomms

COUCH medical communications: 2017 content review

  Over the last few years, more and more brands are reaping the benefits of creating quality content. And ...

Topics: Content Marketing, COUCH News

14/12/17 07:30 COUCH Medcomms

How to co-create patient support and educational materials

  “In marketing, one of the concepts is that you create solutions for the patient. But I say: ‘move away from ...

Topics: Patient Centricity, Health Literacy, Patient Support Materials

12/12/17 07:30 COUCH Medcomms

How can we ensure health information meets patient needs?

  Healthcare information material is everywhere. In GP surgery waiting rooms, pharmacies, local hospitals, ...

Topics: Patient Centricity, Health Literacy, Patient Support Materials