And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog


COUCH Medcomms

COUCH Medcomms

COUCH Medcomms

At the risk of sounding too pretentious, at COUCH we consider ourselves storytellers first and foremost. And we are passionate in championing this approach to medical communications.



16/11/17 07:30 COUCH Medcomms

How to make patient support materials stick

  Patient support materials always have the best intentions: to help patients understand the conditions or ...

Topics: Health Literacy, Patient Support Materials

14/11/17 07:30 COUCH Medcomms

How to write easy-to-read patient support materials

  Low health literacy is a massive problem in the UK, Europe and United States. The medical community in ...

Topics: Health Literacy, Patient Support Materials

07/11/17 07:30 COUCH Medcomms

Is email in pharma marketing making a comeback?

  Email is once again showing up on the radars of pharma marketing teams. A few years ago, it was the go-to ...

Topics: Multichannel Marketing, Pharma Marketing, Email Marketing

02/11/17 07:30 COUCH Medcomms

Benefit from user-generated video in your pharma marketing

  Anyone with even half an eye on what’s happening over the Internet can’t have failed to notice how video ...

Topics: Pharma Social Media, Creativity, Pharma Marketing

31/10/17 07:30 COUCH Medcomms

Applying health literacy to clinical trials

  We have previously explored what health literacy is and the importance of considering health literacy when ...

Topics: Health Literacy, Clinical Trials

26/10/17 07:30 COUCH Medcomms

Gamification in pharma: Challenges and solutions

  The implementation of mostly outdated marketing strategies by the pharmaceutical and life science ...

Topics: Multichannel Marketing, Gamification

24/10/17 07:30 COUCH Medcomms

Why health communication needs storytelling

  The world is a complicated place, with technology intended to make it easy seeming to only make it more ...

Topics: Storytelling

19/10/17 07:30 COUCH Medcomms

Using personas to drive patient behaviour change

  Patient behaviour change is a thorny issue in the medical community. It’s not that patients don’t ...

Topics: Behaviour Change, Patient Centricity

17/10/17 07:30 COUCH Medcomms

Health literacy for patient support materials

  Take a quick look around the waiting room in any GP surgery or pharmacy and it is clear to see that health ...

Topics: Health Literacy