And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

29/08/17 07:30 COUCH Medcomms

Health psychology: Building the road to a healthier future

  Just like the old saying ‘no man is an island’, the same can be said for diverse strands in the medical and ...

Topics: Adherence, Behaviour Change, Health Psychology

29/06/17 07:30 COUCH Medcomms

The importance of the COM-B model to pharma

  Over recent years, applying pharma health psychology theories to the research and development undertaken by ...

Topics: Adherence, Behaviour Change, Health Psychology

16/03/17 07:30 COUCH Medcomms

Measuring health behaviour change programmes

  Many of the methods in use today for measuring health behaviour change lead to confusing, sometimes ...

Topics: Adherence, Behaviour Change, Health Psychology

19/01/17 07:30 COUCH Medcomms

Where is health behaviour change heading?

  How easy would life be if everything boiled down to ‘problems and solutions’? In healthcare, this would ...

Topics: Adherence, Behaviour Change

13/12/16 07:30 COUCH Medcomms

Medical communications 2017: Personalisation

    Real personalisation comes about through understanding the needs of your audience. It takes deep ...

Topics: Adherence, Patient Centricity, Medical Communications, Medical Communications 2017 Trends

24/11/16 07:30 COUCH Medcomms

Creating health behaviour change by disrupting habits

  Habits influence much of our behaviour, from the route we take to work each day to the brand of cereal we ...

Topics: Adherence, Behaviour Change

04/10/16 08:00 Ash Rishi

Influencing behaviour change: Understanding human behaviour

    It’s a well-established truth, perhaps even to the point of cliché, that as human beings we are a product ...

Topics: Adherence, Behaviour Change

29/09/16 07:30 Ash Rishi

The importance of medical communications (V): Improving patient outcomes

  This post brings the medical communications series to a close. These series of blog posts has been a ...

Topics: Adherence, Medical Communications

08/09/16 07:30 Dr Nicola Davies

Dissecting adherence to personalise patient support

  Across the healthcare and pharmaceutical industries, the initiatives to better understand the patient ...

Topics: Adherence, Brand Strategy