And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

17/01/18 07:30 COUCH Medcomms

Why UX needs a place at the healthcare table

  To coincide with the launch of our user experience in healthcare white paper, this blog discusses why UX ...

Topics: Behaviour Change, User Experience, Health Psychology

19/10/17 07:30 COUCH Medcomms

Using personas to drive patient behaviour change

  Patient behaviour change is a thorny issue in the medical community. It’s not that patients don’t ...

Topics: Behaviour Change, Patient Centricity

03/10/17 07:30 COUCH Medcomms

The future of HCP behaviour change interventions

  Finding ways to build on and improve existing applications of behavioural theory in order to design more ...

Topics: Behaviour Change

26/09/17 07:30 COUCH Medcomms

How to achieve successful HCP behaviour change

  Habits and familiar working practices make changing behavioural norms hard for anyone, but it can be even ...

Topics: Behaviour Change

29/08/17 07:30 COUCH Medcomms

Health psychology: Building the road to a healthier future

  Just like the old saying ‘no man is an island’, the same can be said for diverse strands in the medical and ...

Topics: Adherence, Behaviour Change, Health Psychology

24/08/17 07:30 COUCH Medcomms

Digital pharma: Raising the persuasion factor

  The gentle art of persuasion has always been a big part of marketing regardless of the industry. The ...

Topics: Multichannel Marketing, Behaviour Change, Digital Pharma

17/08/17 07:30 COUCH Medcomms

Making the case for treating patients like consumers

  As the NHS becomes more overburdened and stretched by budget cuts, it no longer meets people’s needs. ...

Topics: Patient Journey, Behaviour Change, Patient Centricity

29/06/17 07:30 COUCH Medcomms

The importance of the COM-B model to pharma

  Over recent years, applying pharma health psychology theories to the research and development undertaken by ...

Topics: Adherence, Behaviour Change, Health Psychology

20/06/17 07:30 COUCH Medcomms

Why health psychology should matter to pharma

  To coincide with the launch of our new white paper on the topic of health psychology, this blog will ...

Topics: Behaviour Change, Health Psychology