WE LIKE TO DELVE.

WE LIKE TO DISCOVER.

WE LIKE TO DISCUSS. 

And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

    
04/07/17 07:30 COUCH Medcomms

Is there a creativity problem in pharma?

  For the second time in 4 years the Cannes Health Lions jury failed to award a Grand Prix for pharma. Is ...
 
     

Topics: Brand Strategy, Brand Equity, Creativity

26/01/17 07:30 COUCH Medcomms

The three steps of persona mapping

  Although persona mapping is a relatively new marketing method, at its heart is the oldest notion in the ...
 
     

Topics: Customer Experience, Multichannel Marketing, Brand Equity