And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

31/08/17 07:30 COUCH Medcomms

Pharma brand planning in a digital world: What’s missing?

  In an ideal world, all pharma brand planning would yield stellar results in terms of both customer ...

Topics: Customer Experience, Brand Strategy, HCP engagement

03/08/17 07:30 COUCH Medcomms

What does success look like in pharma marketing?

  Has pharma marketing gone astray? In this complex and highly demanding space, there’s evidence that not ...

Topics: Brand Strategy, Pharma Marketing

04/07/17 07:30 COUCH Medcomms

Is there a creativity problem in pharma?

  For the second time in 4 years the Cannes Health Lions jury failed to award a Grand Prix for pharma. Is ...

Topics: Brand Strategy, Brand Equity, Creativity

22/06/17 07:30 COUCH Medcomms

Healthcare marketing: Strategy first. Execution second.

  Developing an effective healthcare marketing strategy can often feel like a chicken and egg scenario. There ...

Topics: Brand Strategy

17/11/16 07:30 COUCH Medcomms

Health behaviour change strategies for personalised communications

  Human beings are complicated creatures when it comes to health, particularly if their wellbeing involves a ...

Topics: Multichannel Marketing, Brand Strategy, Behaviour Change

11/10/16 07:30 Katie Rishi

Why pharma marketing must begin with benefits

  Facts, evidence and content. There’s so much of it around nowadays that you’d be right to think you can’t ...

Topics: Customer Experience, Multichannel Marketing, Brand Strategy, Content Marketing

06/10/16 08:00 Suzanne Elvidge

Why are therapies failing to reach patients in Europe?

    In an ideal world, the approval of a drug should automatically mean the ability to market it using a ...

Topics: Brand Strategy, Patient Centricity, Market Access

20/09/16 07:30 Ash Rishi

The importance of medical communications (II): Driving public wellness

  Previously, I wrote about how I believe medical communications improves therapy access. For this post, I ...

Topics: Brand Strategy, Medical Communications

15/09/16 07:30 Ash Rishi

The importance of medical communications (I): Improving therapy access

  I am often asked, why I started COUCH? The answer is easy, I want to improve health outcomes in my own way ...

Topics: Brand Strategy, Medical Communications