And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

15/12/17 07:30 COUCH Medcomms

COUCH medical communications: 2017 content review

  Over the last few years, more and more brands are reaping the benefits of creating quality content. And ...

Topics: Content Marketing, COUCH News

12/10/17 07:30 COUCH Medcomms

Make your healthcare infographics work for you

  Infographics are powerful educators. They’re an easily digested, understood, and memorable visual ...

Topics: Content Marketing, Creativity

15/08/17 07:30 COUCH Medcomms

Overcoming pharma content marketing-related challenges

  Producing effective pharma content marketing that promotes, informs, educates, builds trust and strengthens ...

Topics: Content Marketing, Pharma Marketing

08/08/17 07:30 COUCH Medcomms

A patient first approach to pharma content

  There are specific tasks pharma content excels at when it’s produced from the right perspective. Knowing ...

Topics: Content Marketing, Patient Centricity, Patient education

27/04/17 07:30 COUCH Medcomms

Creating compliant patient-generated content

  Whenever we need information on a subject, for leisure, work or health, the vast universe of online ...

Topics: Storytelling, Content Marketing, Patient Centricity

09/02/17 07:30 COUCH Medcomms

Seeking health information online

  In case you hadn’t noticed, mobile internet use has increased dramatically in recent years. So much so, in ...

Topics: Customer Experience, Content Marketing

30/01/17 09:15 COUCH Medcomms

Why pharma content marketing campaigns should be agile

  Content. Be it a 44-page white paper on the symptoms of Meningitis or a two-minute YouTube video which ...

Topics: Content Marketing

24/01/17 07:30 COUCH Medcomms

Crowdsourcing innovation: Learnings from Pfizer’s Get Old campaign

  ‘Patient engagement’ is a much-used term nowadays, and we’ve spoken at some length about how the term ...

Topics: Customer Experience, Content Marketing, Patient Centricity

25/10/16 06:00 COUCH Medcomms

Spotlight on... Pharma content marketing

  For the third edition of Spotlight On… we’re discussing the intricacies of content marketing. As one of our ...

Topics: Storytelling, Multichannel Marketing, Content Marketing, HCP engagement