And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

20/09/17 07:30 COUCH Medcomms

It’s time to press play on CX innovations


Topics: Customer Experience

31/08/17 07:30 COUCH Medcomms

Pharma brand planning in a digital world: What’s missing?

  In an ideal world, all pharma brand planning would yield stellar results in terms of both customer ...

Topics: Customer Experience, Brand Strategy, HCP engagement

10/08/17 07:30 COUCH Medcomms

The evolution of the doctor’s waiting room

  In the past, doctors were viewed as healthcare authorities, the ones with all the knowledge and power to ...

Topics: Customer Experience, Medical Communications

30/05/17 07:30 COUCH Medcomms

9 steps to creating an engaging pharma digital experience

  Creating the pharma digital experience, is just as important in this industry, as it is in any other ...

Topics: Customer Experience, Multichannel Marketing, HCP engagement, Omnichannel Marketing

11/05/17 07:30 COUCH Medcomms

How patients are using social media

  For many patients, especially those coping with chronic or life-limiting conditions, the internet has ...

Topics: Customer Experience, Multichannel Marketing, Pharma Social Media

23/03/17 07:30 COUCH Medcomms

How to build relationships through virtual meetings

  We have previously written about how virtual meetings can encourage HCP engagement. In this post, we cover ...

Topics: Customer Experience, HCP engagement, Medical Communications

23/02/17 07:30 COUCH Medcomms

Making user experience the driving force in pharma

  Every few years, it seems, a new revolution takes over the business world. Like a coup, it’s often a fait ...

Topics: Customer Experience, Behaviour Change, User Experience

09/02/17 07:30 COUCH Medcomms

Seeking health information online

  In case you hadn’t noticed, mobile internet use has increased dramatically in recent years. So much so, in ...

Topics: Customer Experience, Content Marketing

07/02/17 07:30 COUCH Medcomms

How to design digital health behaviour change initiatives

  Over the past decade or so we’ve seen an explosion of digital health care advice, providing patients with ...

Topics: Customer Experience, Patient Journey, Behaviour Change, HCP engagement