WE LIKE TO DELVE.

WE LIKE TO DISCOVER.

WE LIKE TO DISCUSS. 

And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

    
14/09/17 07:30 COUCH Medcomms

Why are pharma struggling to recruit KOLs online?

  Occasionally you can mix the old with the new and come up with something unique that works. Other times, ...
 
     

Topics: HCP engagement, Key Opinion Leader, KOL

12/09/17 07:30 COUCH Medcomms

Engaging healthcare professionals through virtual meetings

  Time-constrained HCPs are looking for a flexible means of engagement that fits into their schedules. ...
 
     

Topics: HCP engagement

31/08/17 07:30 COUCH Medcomms

Pharma brand planning in a digital world: What’s missing?

  In an ideal world, all pharma brand planning would yield stellar results in terms of both customer ...
 
     

Topics: Customer Experience, Brand Strategy, HCP engagement

01/08/17 07:30 COUCH Medcomms

What are digital opinion leaders?

  DOLs (digital opinion leaders) are a relatively new but very powerful component in the marketing mix for ...
 
     

Topics: HCP engagement

20/07/17 07:30 COUCH Medcomms

The changing role of medical affairs and HCP engagement

  Recent years have seen many changes in the medical industry. Whereas once it was the sales team that held ...
 
     

Topics: HCP engagement, Medical Affairs

15/06/17 07:30 COUCH Medcomms

Pharma multichannel marketing trends: Personalised and on-demand

  Our recent blog on 5 pharma multichannel marketing trends piqued a lot of interest, so we thought we would ...
 
     

Topics: Multichannel Marketing, HCP engagement, Medical Communications

13/06/17 07:30 COUCH Medcomms

HCP engagement: A day in the life of a nurse

  Few of us outside the health service can really understand what’s involved in the daily routine of a ...
 
     

Topics: HCP engagement

30/05/17 07:30 COUCH Medcomms

9 steps to creating an engaging pharma digital experience

  Creating the pharma digital experience, is just as important in this industry, as it is in any other ...
 
     

Topics: Customer Experience, Multichannel Marketing, HCP engagement, Omnichannel Marketing

02/05/17 07:30 COUCH Medcomms

Tailoring HCP engagement strategies to improve clinical outcomes

  Currently, there are huge opportunities to address patient needs and improve clinical outcomes by taking a ...
 
     

Topics: Behaviour Change, HCP engagement