And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

16/11/17 07:30 COUCH Medcomms

How to make patient support materials stick

  Patient support materials always have the best intentions: to help patients understand the conditions or ...

Topics: Health Literacy, Patient Support Materials

14/11/17 07:30 COUCH Medcomms

How to write easy-to-read patient support materials

  Low health literacy is a massive problem in the UK, Europe and United States. The medical community in ...

Topics: Health Literacy, Patient Support Materials

31/10/17 07:30 COUCH Medcomms

Applying health literacy to clinical trials

  We have previously explored what health literacy is and the importance of considering health literacy when ...

Topics: Health Literacy, Clinical Trials

17/10/17 07:30 COUCH Medcomms

Health literacy for patient support materials

  Take a quick look around the waiting room in any GP surgery or pharmacy and it is clear to see that health ...

Topics: Health Literacy

10/10/17 07:30 COUCH Medcomms

Health literacy: Relevance to pharma

  In the age of easily accessible data, health literacy has proven to be a valuable resource for the ...

Topics: Health Literacy

05/09/17 07:30 COUCH Medcomms

How to improve therapy adherence by increasing health literacy

  Therapy adherence is a big problem in the medical community, with millions of pounds worth of medicines ...

Topics: Patient Centricity, Health Literacy

22/08/17 07:30 COUCH Medcomms

Providing patient information doesn’t lead to improved health literacy

  There is no shortage of informational material generated by pharma that’s intended to help patients ...

Topics: Patient Centricity, Patient education, Health Literacy

09/05/17 07:30 COUCH Medcomms

Health literacy: Why people ignore cancer information

  Much of the health literacy information available to patients seems to assume thateveryone will engage ...

Topics: Behaviour Change, Health Literacy, Cancer