And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

17/01/18 07:30 COUCH Medcomms

Why UX needs a place at the healthcare table

  To coincide with the launch of our user experience in healthcare white paper, this blog discusses why UX ...

Topics: Behaviour Change, User Experience, Health Psychology

06/09/17 07:30 COUCH Medcomms

It's time to press play on technology driven care

  With 75% of the UK going online for health information; 72% of doctors using or recommending apps, online ...

Topics: Health Psychology, Digital Health, Digital Pharma

29/08/17 07:30 COUCH Medcomms

Health psychology: Building the road to a healthier future

  Just like the old saying ‘no man is an island’, the same can be said for diverse strands in the medical and ...

Topics: Adherence, Behaviour Change, Health Psychology

29/06/17 07:30 COUCH Medcomms

The importance of the COM-B model to pharma

  Over recent years, applying pharma health psychology theories to the research and development undertaken by ...

Topics: Adherence, Behaviour Change, Health Psychology

20/06/17 07:30 COUCH Medcomms

Why health psychology should matter to pharma

  To coincide with the launch of our new white paper on the topic of health psychology, this blog will ...

Topics: Behaviour Change, Health Psychology

18/04/17 07:30 COUCH Medcomms

Why is health knowledge important?

  Just because we know we should behave in a certain way, and even when we’re aware the behaviour would ...

Topics: Behaviour Change, Patient education, Health Psychology

04/04/17 07:30 COUCH Medcomms

How a lack of understanding of human behaviour affects healthcare

  Despite the multiple threads of research into patient behaviour change that embrace diverse academic ...

Topics: Behaviour Change, Health Psychology

16/03/17 07:30 COUCH Medcomms

Measuring health behaviour change programmes

  Many of the methods in use today for measuring health behaviour change lead to confusing, sometimes ...

Topics: Adherence, Behaviour Change, Health Psychology

09/03/17 07:30 COUCH Medcomms

The role of motivation & confidence in behaviour change interventions

  When we think about interventions intended to result in behaviour change, we often focus mainly on what the ...

Topics: Behaviour Change, Health Psychology