And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

10/08/17 07:30 COUCH Medcomms

The evolution of the doctor’s waiting room

  In the past, doctors were viewed as healthcare authorities, the ones with all the knowledge and power to ...

Topics: Customer Experience, Medical Communications

15/06/17 07:30 COUCH Medcomms

Pharma multichannel marketing trends: Personalised and on-demand

  Our recent blog on 5 pharma multichannel marketing trends piqued a lot of interest, so we thought we would ...

Topics: Multichannel Marketing, HCP engagement, Medical Communications

18/05/17 07:30 COUCH Medcomms

What marketers can learn from pharma behavioural science

  Trying to get people to change their behaviour can be a frustrating endeavour. Marketers know this only too ...

Topics: Behaviour Change, Medical Communications

28/03/17 07:30 COUCH Medcomms

Scientific meetings: Heading online for greater HCP engagement

  In the good old days, HCPs would refer to their extensive collection of journals and textbooks to refresh ...

Topics: HCP engagement, Medical Communications, KOL

23/03/17 07:30 COUCH Medcomms

How to build relationships through virtual meetings

  We have previously written about how virtual meetings can encourage HCP engagement. In this post, we cover ...

Topics: Customer Experience, HCP engagement, Medical Communications

07/03/17 07:30 COUCH Medcomms

Inspiring healthy behaviour changes through conversation

  Healthcare focus, nowadays, is on identifying ways of changing behaviours that perpetuate chronic disease, ...

Topics: Behaviour Change, Medical Communications, Health Psychology

17/01/17 15:34 COUCH Medcomms

Spotlight On... Medical Communications in 2017

  Pharma is unique as an industry in the way that there are three equal voices that need to be heard – ...

Topics: Behaviour Change, HCP engagement, Medical Communications, Medical Communications 2017 Trends

20/12/16 09:51 COUCH Medcomms

Our 2016 in summary

  From KOL strategy and healthcare professional (HCP) engagement, through customer experience and on to ...

Topics: Medical Communications

15/12/16 07:30 COUCH Medcomms

Medical communications 2017: Deliver better patient information

  We all have different preferred learning methods and ways we like to access information. Even those who ...

Topics: Patient Centricity, Medical Communications, Medical Communications 2017 Trends