WE LIKE TO DELVE.

WE LIKE TO DISCOVER.

WE LIKE TO DISCUSS. 

And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

    
07/11/17 07:30 COUCH Medcomms

Is email in pharma marketing making a comeback?

  Email is once again showing up on the radars of pharma marketing teams. A few years ago, it was the go-to ...
 
     

Topics: Multichannel Marketing, Pharma Marketing, Email Marketing

26/10/17 07:30 COUCH Medcomms

Gamification in pharma: Challenges and solutions

  The implementation of mostly outdated marketing strategies by the pharmaceutical and life science ...
 
     

Topics: Multichannel Marketing, Gamification

24/08/17 07:30 COUCH Medcomms

Digital pharma: Raising the persuasion factor

  The gentle art of persuasion has always been a big part of marketing regardless of the industry. The ...
 
     

Topics: Multichannel Marketing, Behaviour Change, Digital Pharma

27/07/17 07:30 COUCH Medcomms

Pharma multichannel marketing trends: Stronger channel integration

  In the final blog in our series on pharma multichannel marketing trends, we explore why building stronger ...
 
     

Topics: Multichannel Marketing

18/07/17 07:30 COUCH Medcomms

Pharma multichannel marketing trends: Renewed patient-centricity

  In the fourth blog of our series on pharma multichannel marketing trends, we take a deep dive into how ...
 
     

Topics: Multichannel Marketing, Patient Centricity

11/07/17 07:30 COUCH Medcomms

Pharma multichannel marketing trends: Better data analytics

  The third blog in our series on pharma multichannel marketing trends looks at how companies can make better ...
 
     

Topics: Multichannel Marketing

27/06/17 07:30 COUCH Medcomms

Pharma multichannel marketing trends: Responsive engagement

  The second blog in our series on pharma multichannel marketing trends looks at responsive engagement. ...
 
     

Topics: Multichannel Marketing

15/06/17 07:30 COUCH Medcomms

Pharma multichannel marketing trends: Personalised and on-demand

  Our recent blog on 5 pharma multichannel marketing trends piqued a lot of interest, so we thought we would ...
 
     

Topics: Multichannel Marketing, HCP engagement, Medical Communications

06/06/17 07:30 COUCH Medcomms

Should pharma consider using influencer marketing?

  HCPs, patients, trusted non-profit groups, and the occasional celebrity endorser all have one thing in ...
 
     

Topics: Multichannel Marketing