And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

28/03/18 07:30 COUCH Medcomms

What is a patient-centric agency?

  What is the role of medical communications agencies in helping deliver patient-centricity? What is a ...

Topics: Patient Centricity, Patient Value

14/03/18 07:30 COUCH Medcomms

Patient-centric communication: a collaborative approach

  In recent years, the concept of patient-centricity has worked its way into the development processes of ...

Topics: Patient Centricity

07/03/18 07:30 COUCH Medcomms

Deconstructing patient-centricity: is it more than a buzz phrase?

  ‘Patient-centricity’ is a term being bandied around the pharmaceutical and life sciences industry and yet ...

Topics: Patient Centricity, Patient Value

14/12/17 07:30 COUCH Medcomms

How to co-create patient support and educational materials

  “In marketing, one of the concepts is that you create solutions for the patient. But I say: ‘move away from ...

Topics: Patient Centricity, Health Literacy, Patient Support Materials

12/12/17 07:30 COUCH Medcomms

How can we ensure health information meets patient needs?

  Healthcare information material is everywhere. In GP surgery waiting rooms, pharmacies, local hospitals, ...

Topics: Patient Centricity, Health Literacy, Patient Support Materials

07/12/17 07:30 COUCH Medcomms

Promoting health literacy through stories

  Health literacy among patients has a tremendous impact on health outcomes, but a deluge of scientific data ...

Topics: Storytelling, Patient Centricity, Health Literacy

05/12/17 07:30 COUCH Medcomms

5 ways gamification improves health literacy

  Gamification involves taking an already existing application, website, or online community and employing ...

Topics: Patient Centricity, Gamification, Health Literacy, Patient Support Materials

30/11/17 07:30 COUCH Medcomms

What are pharma doing to improve health literacy?

  Research has shown that levels of health literacy are low in the UK population. Around 40% of UK citizens ...

Topics: Patient Centricity, Health Literacy

21/11/17 07:30 COUCH Medcomms

Best practices for using patient information materials

  Even when creators of patient information materials have closely followed all the guidelines and ...

Topics: Patient Centricity, Health Literacy, Patient Support Materials