And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

12/12/17 07:30 COUCH Medcomms

How can we ensure health information meets patient needs?

  Healthcare information material is everywhere. In GP surgery waiting rooms, pharmacies, local hospitals, ...

Topics: Patient Centricity, Health Literacy, Patient Support Materials

07/12/17 07:30 COUCH Medcomms

Promoting health literacy through stories

  Health literacy among patients has a tremendous impact on health outcomes, but a deluge of scientific data ...

Topics: Storytelling, Patient Centricity, Health Literacy

05/12/17 07:30 COUCH Medcomms

5 ways gamification improves health literacy

  Gamification involves taking an already existing application, website, or online community and employing ...

Topics: Patient Centricity, Gamification, Health Literacy, Patient Support Materials

30/11/17 07:30 COUCH Medcomms

What are pharma doing to improve health literacy?

  Research has shown that levels of health literacy are low in the UK population. Around 40% of UK citizens ...

Topics: Patient Centricity, Health Literacy

21/11/17 07:30 COUCH Medcomms

Best practices for using patient information materials

  Even when creators of patient information materials have closely followed all the guidelines and ...

Topics: Patient Centricity, Health Literacy, Patient Support Materials

19/10/17 07:30 COUCH Medcomms

Using personas to drive patient behaviour change

  Patient behaviour change is a thorny issue in the medical community. It’s not that patients don’t ...

Topics: Behaviour Change, Patient Centricity

19/09/17 07:30 COUCH Medcomms

Generating patient insights for stronger engagement

  Most pharma companies understand and accept that generating patient insights is the way forward when it ...

Topics: Patient Journey, Patient Centricity

05/09/17 07:30 COUCH Medcomms

How to improve therapy adherence by increasing health literacy

  Therapy adherence is a big problem in the medical community, with millions of pounds worth of medicines ...

Topics: Patient Centricity, Health Literacy

22/08/17 07:30 COUCH Medcomms

Providing patient information doesn’t lead to improved health literacy

  There is no shortage of informational material generated by pharma that’s intended to help patients ...

Topics: Patient Centricity, Patient education, Health Literacy