And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

19/09/17 07:30 COUCH Medcomms

Generating patient insights for stronger engagement

  Most pharma companies understand and accept that generating patient insights is the way forward when it ...

Topics: Patient Journey, Patient Centricity

17/08/17 07:30 COUCH Medcomms

Making the case for treating patients like consumers

  As the NHS becomes more overburdened and stretched by budget cuts, it no longer meets people’s needs. ...

Topics: Patient Journey, Behaviour Change, Patient Centricity

06/07/17 07:30 COUCH Medcomms

How online patient communities provide essential support

  Online patient communities are growing at a rapid clip, and not just for patients although the benefits for ...

Topics: Patient Journey, Patient Centricity, Patient education

23/05/17 07:30 COUCH Medcomms

Using communication aids to improve patient education

  We talk a lot about how patients are better informed and more knowledgeable now than they have ever been, ...

Topics: Patient Journey, Patient education

14/03/17 07:30 COUCH Medcomms

Why generating patient insights is vital for pharma

  Without some insight into patient’s needs, concerns and opinions, new developments or initiatives become ...

Topics: Patient Journey, Patient Centricity

21/02/17 07:30 COUCH Medcomms

Designing patient education programmes for MOOCs

  Effective patient education programmes are vital. HCPs, pharma and patients themselves all agree on this. ...

Topics: Patient Journey, Patient Centricity, Patient education

14/02/17 07:30 COUCH Medcomms

Understanding key drivers behind patient centricity


Topics: Patient Journey, Patient Centricity

07/02/17 07:30 COUCH Medcomms

How to design digital health behaviour change initiatives

  Over the past decade or so we’ve seen an explosion of digital health care advice, providing patients with ...

Topics: Customer Experience, Patient Journey, Behaviour Change, HCP engagement

08/12/16 07:30 COUCH Medcomms

Medical communications 2017: Understanding patient behaviours

  Understanding the behaviour of patients: the why, where and how they do things as well as the reasons that ...

Topics: Customer Experience, Patient Journey, Patient Centricity, Medical Communications, Medical Communications 2017 Trends