And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

07/11/17 07:30 COUCH Medcomms

Is email in pharma marketing making a comeback?

  Email is once again showing up on the radars of pharma marketing teams. A few years ago, it was the go-to ...

Topics: Multichannel Marketing, Pharma Marketing, Email Marketing

02/11/17 07:30 COUCH Medcomms

Benefit from user-generated video in your pharma marketing

  Anyone with even half an eye on what’s happening over the Internet can’t have failed to notice how video ...

Topics: Pharma Social Media, Creativity, Pharma Marketing

05/10/17 07:30 COUCH Medcomms

Spotlight On... Pharma Marketing

  We all know that pharma marketing is about targeting and tailoring to get the right message to the right ...

Topics: Pharma Marketing

07/09/17 07:30 COUCH Medcomms

Pharma marketing – Is it all a game?

  Gamification can be found everywhere—from boardrooms to classrooms, and even on social media. The practice ...

Topics: Gamification, Pharma Marketing

15/08/17 07:30 COUCH Medcomms

Overcoming pharma content marketing-related challenges

  Producing effective pharma content marketing that promotes, informs, educates, builds trust and strengthens ...

Topics: Content Marketing, Pharma Marketing

03/08/17 07:30 COUCH Medcomms

What does success look like in pharma marketing?

  Has pharma marketing gone astray? In this complex and highly demanding space, there’s evidence that not ...

Topics: Brand Strategy, Pharma Marketing