And we like to do it all here. We’re always hunting for those nuggets of gold; those insights that stop us in our tracks and make our heads spin. Of course, whenever we come across these, we need to share them with you right away.

Read our latest finds and thoughts, and join the conversation.

Couch Blog

07/12/17 07:30 COUCH Medcomms

Promoting health literacy through stories

  Health literacy among patients has a tremendous impact on health outcomes, but a deluge of scientific data ...

Topics: Storytelling, Patient Centricity, Health Literacy

24/10/17 07:30 COUCH Medcomms

Why health communication needs storytelling

  The world is a complicated place, with technology intended to make it easy seeming to only make it more ...

Topics: Storytelling

08/06/17 07:30 COUCH Medcomms

Revisiting the role of pharma storytelling

  We may think of stories as being mostly fiction, but some of the most powerful stories in history tell the ...

Topics: Storytelling

27/04/17 07:30 COUCH Medcomms

Creating compliant patient-generated content

  Whenever we need information on a subject, for leisure, work or health, the vast universe of online ...

Topics: Storytelling, Content Marketing, Patient Centricity

27/10/16 07:30 COUCH Medcomms

Digital storytelling means building the story around data

  As with most other industries, the pharma industry is at present enjoying a great wealth of ...

Topics: Storytelling, HCP engagement

25/10/16 06:00 COUCH Medcomms

Spotlight on... Pharma content marketing

  For the third edition of Spotlight On… we’re discussing the intricacies of content marketing. As one of our ...

Topics: Storytelling, Multichannel Marketing, Content Marketing, HCP engagement

20/10/16 07:30 COUCH Medcomms

Revisiting Instagram as a pharma marketing tool

  Believe it or not – Instagram, is currently one of the most effective pharma marketing tools around.

Topics: Storytelling, Multichannel Marketing, Content Marketing, HCP engagement

13/07/16 10:17 Katie Rishi

Why we need to bring empathy back into medical communications

    Although empathy with customers is essential in every industry, it is especially true in healthcare. This ...

Topics: Storytelling, Patient Journey

27/05/16 10:54 Ash Rishi

Sense and sense of efficacy: A pharma brand manager’s story

Launching a brand is complex and challenging. So it’s understandable that a pharma brand manager can ...

Topics: Storytelling