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CREATING GREAT CONTENT REQUIRES STRONG INSIGHT. 

We believe that to achieve cut-through and to really stand out, you need to know what motivates your audience. Luckily, we’re over-flowing with the sort of insights we think you’ll be interested in. Have a read and see what you think.

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AN INTRODUCTION TO HCP BEHAVIOUR CHANGE

Explore the key areas where HCP behaviour change is needed and approaches to implement the change strategies.

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CUSTOMER EXPERIENCE FOR PHARMA EXPLAINED

Competition is tough within the healthcare landscape. With HCPs tiring of the same old attempts at communications, pharma companies are risking becoming irrelevant.

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Multichannel Marketing for Pharma

Multichannel marketing can help you break down access barriers and re-engage with your customers in a more targeted way.

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white paper

HEALTH PSYCHOLOGY IN ACTION

Find out if health psychology is the key to behaviour change.

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white paper

INFLUENCING BEHAVIOUR CHANGE

The aim for many is to change behaviours, however its vital to understand why people behave how they do. Which is what this white paper is all about.

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RETURN ON ENGAGEMENT: HCP VOICE, ACCESS AND ENGAGEMENT

Download our HCP Engagement white paper today to discover why it’s time to introduce digital into your engagement strategy.

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What are you doing to maximise HCP engagement?

HCP engagement requires the right mix of voice and content, plus knowledge of the channels to access. What are you doing to maximise HCP engagement?

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Telling a tale: Health Brand Storytelling

Download our white paper to see how you can use storytelling to educate and inspire your audience.

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Creating experiences to improve patient outcomes

Download our white paper to learn the steps to building an effective customer experience strategy.

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Patient-led strategy: Learning from the fast movers

A successful brand needs to build brand equity and trust. Download our white paper and learn how you can create an effective brand.

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magazine

SPOTLIGHT ON... the PHARMA CUSTOMER EXPERIENCE

Let's shine our spotlight on customer experience. We discuss what CX means, who your audience is and why measuring emotion is vital.

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white paper

CONTENT STRATEGY FOR PHARMA

Whether you’re starting from the beginning or need a fresh perspective, this white paper provides guidance on how to build a strong, clear and consistent content strategy.

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white paper

DESIGNING PERSON-CENTERED CARE

By understanding the patient journey you can learn more about the patient story on a level that has never seen before.

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magazine

SPOTLIGHT ON... Patient insights

Let’s turn the spotlight on, and look a little closer at how you can use patient insights to connect with your audience and inspire action.

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magazine

SPOTLIGHT ON... CONTENT MARKETING

In this issue we talk about something we are quite passionate about improving in our industry – content.

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magazine

SPOTLIGHT ON... BEHAVIOUR CHANGE

We provide you with insight and advice on how you can utilise technology initiatives to enhance your quest in changing patients’ behaviour.

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CAN HEALTH PSYCHOLOGY IMPROVE YOUR PHARMA MARKETING?

Want to learn more about how health psychology can enhance your digital solutions, but don’t have time to read an article or white paper? This is for you...

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ABOUT US

We are COUCH – a full service medical communications agency. We are a trusted partner; always striving to help make a real difference to patients’ lives by inspiring audiences, motivating change and thinking beyond.

CONTACT US

 
4th Floor, Churchgate House,
56 Oxford Street,
Manchester, M1 6EU 
hello@wearecouch.com
+44 (0) 161 818 8399

COPYRIGHT © 2017 COUCH. ALL RIGHTS RESERVED.