We believe the key to creating game-changing content is as simple as identifying great insights – because insights reveal opportunities.
Simple, but not easy.
Next, is coming up with compelling ideas that take advantage of those opportunities, and developing them across multiple brand touch points.
Thankfully, it’s what we do for a living…
From lifecycle development to war-gaming workshops, our experts collaborate with marketing teams to create strategic medical marketing plans that are well-defined and forward-thinking.
More than simple key messages, we identify the story we need to tell about your brand, based on the science, your experience, and our reading of the pharma marketing services market. We then recommend cost-effective strategies to produce the greatest return on your investment.
We create and execute compelling initiatives that engage patients, caregivers and other key members of your audience. From national public awareness campaigns to local community events, COUCH delivers programmes that educate people about medical conditions in a relevant and meaningful way.
Effective partnerships with healthcare professionals are essential to inform and validate pharma marketing strategy plans. We work across the full range of these activities, including opinion leader identification, profiling and development, advisory board meetings and steering committee organisation.
From simple, interactive content to sophisticated role play and ‘gamified’ activities, our pharma marketing agency will work with you to deliver robust and effective learning management systems that are quality assured, code compliant and can be combined with traditional training to deliver a truly holistic experience.
Describing a disease, a product or a strategy clearly and in a way that encourages the retention of information is an underappreciated art form. It requires technical skill, creative interpretation and, sometimes, innovative delivery solutions. Thankfully, our team is up to the challenge. So whether it’s via slide kits, webinars or interactive training modules and case studies, you can rest assured your audience will learn what they need.
Each year the calendar fills with gatherings of healthcare professionals, international symposia, advisory boards, investigator meetings and training workshops. The level of support required can vary, but the requirement to stand out and engage attendees remains a constant.
Our UK-wide network allows us to provide high-quality and successful events that will not only meet your needs but also, more importantly, inspire your customers.
Read our thoughts and join the conversation.
The second blog in our series on pharma multichannel marketing trends looks at responsive...Read more
Developing an effective healthcare marketing strategy can often feel like a chicken and egg...Read more
To coincide with the launch of our new white paper on the topic of health psychology, this...Read more
Our recent blog on 5 pharma multichannel marketing trends piqued a lot of interest, so we...Read more
Every single member of staff is ABPI aware and gets regular training to ensure that while we’re always pushing the envelope, we’ll never breach the code.
TRAINING MANAGERGLOBAL PHARMA
TRAINING MANAGERGLOBAL PHARMA
Associate Director, Oncology GLOBAL PHARMA
Sales managerGLOBAL PHARMA